Visit Florida and Hertz Teamed Up for an Event in London
Rebecca Byers — January 25, 2016 — Marketing
References: eventmagazine
In order to kick off their joint tour of the greater London area, tourism board Visit Florida and Hertz visited London's Waterloo Station to highlight some of what the Orange State has to offer. The promotional event is characterized by its vibrant bright pink tuc-tuc truck and the presence of a NASA astronaut in full costume, which is of course a reference to the Kennedy Space Station located one hour outside of Orlando.
The Visit Florida and Hertz activation featured brand ambassadors offering free gifts and helpful information regarding vacationing in the sunny state of Florida to passersby. The Visit Florida and Hertz tour will include stops at London tourist attractions such as Covent Garden and Canary Wharf.
The Visit Florida and Hertz activation featured brand ambassadors offering free gifts and helpful information regarding vacationing in the sunny state of Florida to passersby. The Visit Florida and Hertz tour will include stops at London tourist attractions such as Covent Garden and Canary Wharf.
Trend Themes
1. Mobile Tourism Truck Pop-ups - Mobile tourism truck pop-ups offer a unique and attention-grabbing way to promote tourism destinations.
2. Brand Ambassador Activations - Brand ambassador activations bring a personal touch and valuable information to potential customers, enhancing the branding experience.
3. Theme-based Promotional Events - Theme-based promotional events create a memorable and engaging experience for target audiences, leaving a lasting impression.
Industry Implications
1. Tourism - Tourism industry can leverage mobile tourism truck pop-ups to attract more visitors and create a buzz around their destinations.
2. Automotive Rental - Automotive rental companies can collaborate with tourism boards to provide unique experiences and expand their customer base.
3. Event Planning and Marketing - Event planning and marketing companies can specialize in organizing brand ambassador activations and theme-based promotional events for clients.
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