The Kronenbourg 1664 Pop-Up Bar is Entirely Staffed by Dogs
Katherine Pendrill — May 5, 2016 — Marketing
London is set to host a new pop-up bar that is entirely staffed by dogs. While bars are not traditionally considered pooch-friendly places, this pop-up employs the four-legged creatures as waiters for a totally unique drinking experience.
The pop-up is called 'Bar D’Alsace-tian' and it is part of a promotional event for the beer brand Kronenbourg 1664. Designed to mimic the brand's new ads featuring dogs delivering beer in France's Alsace region, the pop-up will be staffed by a fleet of friendly canine waiters. These professionally trained dogs will be outfitted with tiny harnesses mounted with miniature barrels of Kronenbourg. In addition to beer, guests will also be able to dine on human-friendly snacks such as bread and cheese.
By hosting the world's first bar staffed by dogs, Kronenbourg 1664 cleverly connects its current advertising campaign with its products.
The pop-up is called 'Bar D’Alsace-tian' and it is part of a promotional event for the beer brand Kronenbourg 1664. Designed to mimic the brand's new ads featuring dogs delivering beer in France's Alsace region, the pop-up will be staffed by a fleet of friendly canine waiters. These professionally trained dogs will be outfitted with tiny harnesses mounted with miniature barrels of Kronenbourg. In addition to beer, guests will also be able to dine on human-friendly snacks such as bread and cheese.
By hosting the world's first bar staffed by dogs, Kronenbourg 1664 cleverly connects its current advertising campaign with its products.
Trend Themes
1. Pooch-friendly Spaces - Creating dog-friendly environments in establishments can attract new customers and provide a unique experience.
2. Animal-assisted Workforce - Utilizing trained animals for service roles can bring novelty and intrigue to businesses, creating buzz and customer engagement.
3. Promotional Experiences - Creating immersive promotional events can strengthen brand awareness and connect advertising campaigns with real-life experiences.
Industry Implications
1. Food and Beverage - Restaurants and bars can explore the concept of dog-friendly spaces to attract dog owners and create memorable dining experiences.
2. Hospitality and Tourism - Hotels and resorts can incorporate animal-assisted workforce as a unique selling point to cater to guests seeking novel experiences.
3. Marketing and Advertising - Advertising agencies and brands can experiment with promotional events that bring their campaigns to life and captivate audiences.
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