This Enormous Activation is for the Lion Sands Game Reserve
Rebecca Byers — January 28, 2016 — Marketing
References: eventmagazine
This enormous treehouse was recently installed on the shores of the River Thames in an awe-inspiring activation for the Lion Sands Game Reserve in South Africa. The immersive pop-up is quite the comprehensive structure, boasting a full-on replica of the treehouse accommodations offered at the resort, including a dining area and bedroom.
Part of the larger Virgin Holidays' Dream Bigger campaign, the 35-foot high treehouse offers sweeping views of London's St Paul's and as visitors are checking out the venue, they are also eligible to enter a stay at the ultra-luxurious resort.
The entire Lion Sands Game Reserve x Virgin Holidays' Dream Bigger event will remain open until January 28, 2016 and was designed by Agency M&C Saatchi Experience.
Part of the larger Virgin Holidays' Dream Bigger campaign, the 35-foot high treehouse offers sweeping views of London's St Paul's and as visitors are checking out the venue, they are also eligible to enter a stay at the ultra-luxurious resort.
The entire Lion Sands Game Reserve x Virgin Holidays' Dream Bigger event will remain open until January 28, 2016 and was designed by Agency M&C Saatchi Experience.
Trend Themes
1. Immersive Pop-ups - Creating immersive pop-up experiences as a form of experiential marketing with replica structures and unique venues.
2. Luxury Treehouse Resorts - Developing luxury treehouse accommodations and resorts with unique views and experiences, like for this pop-up activation on the River Thames.
3. Travel and Tourism Experiences - Offering unique travel and tourism experiences that go beyond traditional accommodations, as demonstrated by Virgin Holidays' Dream Bigger campaign and Lion Sands Game Reserve activation.
Industry Implications
1. Hospitality - Innovating in hospitality with unique accommodations like luxury treehouses and immersive pop-up experiences.
2. Tourism - Revolutionizing the travel and tourism industry by offering unique experiences beyond traditional accommodations, such as this pop-up activation for the Lion Sands Game Reserve.
3. Experiential Marketing - Creating memorable and immersive experiences through experiential marketing, as demonstrated by Virgin Holidays' Dream Bigger campaign and the agency M&C Saatchi Experience behind the Lion Sands Game Reserve activation.
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