Consumer obsession with concert merch drives demand for pop-up shops
Implications - As the Instagram era continues to emphasize personal style as a means of self-actualization, consumers are willing to go to great lengths in order to gain access to highly exclusive, limited edition tour merchandise. Specifically seen as a nostalgic reference to the psychedelic rock tees of the 1970's and 1980's, this progression demonstrates the need for traditional brands to reconsider alternate revenue streams considering the evolution of business models facing considerable disruption.
Workshop Question - How could your brand channel inspiration from a bygone decade?
Trend Themes
1. Fleeting Exclusive Merchandise - Pop-up shops selling merchandise for a limited time only capitalizes on exclusivity and immediacy, making the merchandise more coveted and exciting for consumers.
2. Pop-up Shops for Artist Merchandise - Pop-up shops that sell artist merchandise is a new way for musicians and celebrities to promote their brand, providing fans with exclusive items while also creating a buzz on social media.
3. Personalized Merchandise Experience - Personalized merchandise experiences, such as artist-curated pop-ups and impromptu locations, bring added value to the merchandise by creating a unique, one-of-a-kind shopping experience for fans.
Industry Implications
1. Retail Industry - The retail industry can leverage pop-up shops as a way to test new markets and build brand awareness through exclusive and innovative merchandise.
2. Music Industry - The music industry can create new revenue streams and connect with fans on a deeper level by offering limited-time merchandise in unique, personal shopping experiences.
3. Tourism Industry - The tourism industry can leverage artist-curated pop-ups in cities as a way to attract fans and tourists, building up destinations as music and merchandise hotspots.
5 Featured, 40 Examples:
149,761 Total Clicks
Date Range:
Dec 15 — May 16
Trending:
Average
Consumer Insight Topics:
