The Oreo Wonder Vault is Delighting Passersby in New York City
Rebecca Byers — February 4, 2016 — Marketing
References: weburbanist
The Oreo Wonder Vault is a new promotion from the Mr. Christie's snack brand that recently launched in New York City. The immersive activation is located within a vibrant blue-hued garage door located on 18th Street between 7th and 8th Avenues. The playful installation was conceived as a means for launching the new Brownie Batter Oreo cookie. The blue garage door has a giant Oreo cookie on it, and reads "Open Here." Once the Oreo Wonder Vault has been opened, visitors are asked to pull the lever, and a small box is given to them containing the new flavor.
Unfortunately for interested parties, it seems that the mysterious Oreo Wonder Vault has already dispensed all of the free cookie samples it had to offer. Although, Oreo fans will be able to purchase the new Brownie Batter Oreo flavor in stores beginning February 8.
Unfortunately for interested parties, it seems that the mysterious Oreo Wonder Vault has already dispensed all of the free cookie samples it had to offer. Although, Oreo fans will be able to purchase the new Brownie Batter Oreo flavor in stores beginning February 8.
Trend Themes
1. Immersive Activations - Brands can create unique and engaging experiences for their customers through immersive activations like the Oreo Wonder Vault.
2. Mystery Marketing - Mystery marketing tactics like the Oreo Wonder Vault can generate buzz and intrigue around a new product or brand promotion.
3. Limited Time Offers - Limited time offers and exclusivity can create a sense of urgency and drive sales, like the Oreo Wonder Vault's free samples that were only available for a short time.
Industry Implications
1. Food and Beverage - The food and beverage industry can utilize immersive activations and mystery marketing to introduce new products and drive sales.
2. Marketing and Advertising - Marketing and advertising firms can incorporate limited time offers and exclusivity into their campaigns to create urgency and engagement.
3. Retail - Retailers can create in-store experiences like the Oreo Wonder Vault to engage customers and create buzz around new products or promotions.
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