A World of Gin's 'Ginder' Event Matches Drinker with a Gin and Tonic
Laura McQuarrie — April 13, 2016 — Marketing
References: eventbrite & thespiritsbusiness
'Ginder' is the name of an upcoming event that will be hosted by A World of Gin in order to help drinkers discover the perfect gin and tonic.
A World of Gin points out that there are more than 250 gin brands and 20 different tonics available across the UK, which means that the choices are overwhelming. This in-person "swiping session" gives guests the chance to discover the perfect combination for them with a selection of different gins, tonics and garnishes.
As well as being able to find everything from a new pet to the perfect pair of shoes on Tinder-inspired apps, this style of matchmaking is being favored by Millennials—even when it comes to big decisions like purchasing a new car or taking a new job opportunity. While Ginder could exist in the form of an app, this event brings the section process to life with a live tasting.
A World of Gin points out that there are more than 250 gin brands and 20 different tonics available across the UK, which means that the choices are overwhelming. This in-person "swiping session" gives guests the chance to discover the perfect combination for them with a selection of different gins, tonics and garnishes.
As well as being able to find everything from a new pet to the perfect pair of shoes on Tinder-inspired apps, this style of matchmaking is being favored by Millennials—even when it comes to big decisions like purchasing a new car or taking a new job opportunity. While Ginder could exist in the form of an app, this event brings the section process to life with a live tasting.
Trend Themes
1. Gin Matchmaking Events - Live tasting events that match gin and tonic preferences are becoming popular among Millennials.
2. Personalized Tasting Experiences - Consumers are increasingly seeking out personalized experiences in the food and beverage industry, leading to the rise of events like Ginder.
3. Tinder-inspired Marketing Strategies - Marketing strategies that draw inspiration from dating apps like Tinder are gaining traction, as seen with Ginder's in-person swiping session format.
Industry Implications
1. Alcohol - Distilleries and other alcohol companies can create similar personalized tasting experiences to cater to consumers seeking unique and memorable experiences.
2. Event Planning - Event planners can leverage the popularity of personalized experiences and Tinder-inspired marketing to create events that cater to Millennials' desire for unique and engaging experiences.
3. Marketing - Marketers can incorporate elements of Tinder-inspired marketing, such as gamification and swiping formats, to create engaging and memorable campaigns.
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