This Monthly Event Combines Brain Teasers and Craft Beer
Katherine Pendrill — November 13, 2015 — Marketing
References: puzzledpint & freep
'Puzzled Pint' is a social puzzle solving event that combines brain teasers with craft beer. While the idea of combining drinks and trivia is nothing new, this interactive event capitalizes on the popularity of craft beer.
Puzzled Pint is a monthly event that is held on the second Tuesday of every month in cities all over the world. The Friday before each event, the company releases a location puzzle that reveals where the event will be held next. On the night of the event, the bar or restaurant where the event is being held will provide a series of puzzles to be completed over food and drinks. According to co-founder Raymond Eifler, "We'll only hold it at pubs that have craft beer, because that's near and dear to our heart." As a result, the puzzle solving events offer a unique way for craft beer enthusiasts to meet and interact with one another.
Similar to trivia nights, Puzzled Pint gives consumers a more social way to enjoy sampling new beers.
Puzzled Pint is a monthly event that is held on the second Tuesday of every month in cities all over the world. The Friday before each event, the company releases a location puzzle that reveals where the event will be held next. On the night of the event, the bar or restaurant where the event is being held will provide a series of puzzles to be completed over food and drinks. According to co-founder Raymond Eifler, "We'll only hold it at pubs that have craft beer, because that's near and dear to our heart." As a result, the puzzle solving events offer a unique way for craft beer enthusiasts to meet and interact with one another.
Similar to trivia nights, Puzzled Pint gives consumers a more social way to enjoy sampling new beers.
Trend Themes
1. Social Puzzle Solving - Opportunity to create more interactive events that combine brain teasers and social activities.
2. Craft Beer Experiences - Opportunity to enhance the craft beer experience by incorporating puzzle solving and socializing.
3. Location-based Events - Opportunity to create location-based events that add an element of mystery and excitement.
Industry Implications
1. Entertainment - Opportunity for entertainment companies to create immersive puzzle solving experiences for customers.
2. Hospitality - Opportunity for bars and restaurants to attract craft beer enthusiasts by hosting puzzle solving events.
3. Craft Beer - Opportunity for craft beer breweries to collaborate with puzzle solving events to create unique experiences for customers.
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