Places + Faces Employed Yicong Li to Muse Its Toronto T-Shirts
Riley von Niessen — August 21, 2016 — Fashion
References: shop.placesplusfaces & highsnobiety
'Places + Faces,' a Toronto-based clothing label that tributes its city with a variety of graphic streetwear, expanded its collection with a Toronto t-shirt that is promotes through an editorial that stars Canadian model Yicong Li.
The graphic lettering on the front of the shirt reads "Checked Into the P+F Hotel," with the brand's acronym replacing the word "Drake" which is crossed out, in reference to a popular city location. On the back of the shirt, the words "Stay Woke" appear, which work to appeal to the younger demographic of urban dwellers that it aims to sell to.
As the Toronto t-shirt from Places + Faces shows, as well as the apparel from many other recent city-centered labels, it seems that the Toronto identity is becoming one that consumers are increasingly interested in showing off.
The graphic lettering on the front of the shirt reads "Checked Into the P+F Hotel," with the brand's acronym replacing the word "Drake" which is crossed out, in reference to a popular city location. On the back of the shirt, the words "Stay Woke" appear, which work to appeal to the younger demographic of urban dwellers that it aims to sell to.
As the Toronto t-shirt from Places + Faces shows, as well as the apparel from many other recent city-centered labels, it seems that the Toronto identity is becoming one that consumers are increasingly interested in showing off.
Trend Themes
1. City-centered Apparel - There is an opportunity to explore city-centered apparel that celebrated local identities.
2. Graphic Streetwear - Brands should explore adding unique graphic design elements to their streetwear to appeal to younger urban demographics.
3. Local Identity Promotion - There is an increasing demand for clothes that celebrate local identities, so brands should create apparel that advertises the unique elements of different cities.
Industry Implications
1. Fashion Industry - There is an opportunity in the fashion industry to create city-centered apparel that celebrates local identities.
2. Graphic Design Industry - The graphic design industry could offer design services to fashion brands looking to add unique design elements to their streetwear.
3. Tourism Industry - The tourism industry could collaborate with fashion brands to create apparel that advertises local places, attracting visitors and promoting local economies.
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