These Vending Machines Flash Ads at College Students
Mishal Omar — August 17, 2016 — Marketing
References: vendingtimes & adweek
College students are an expanding demographic and these campus vending machines take advantage of the buying power of this market.
The machines are digital and offer students a variety of the personal items they may require -- including snacks, tech accessories, drinks and personal care products. The campus vending machines are controlled via a touch screen rather than the buttons that most feature. The same touch screen will also show streams of digital ads and companies will be able to post these ads as well as place the items they are selling in the vending machines.
These machines will provide necessities to consumers as well as more information than most of their kind are able to offer, while simultaneously expanding companies' reach within the college market.
The machines are digital and offer students a variety of the personal items they may require -- including snacks, tech accessories, drinks and personal care products. The campus vending machines are controlled via a touch screen rather than the buttons that most feature. The same touch screen will also show streams of digital ads and companies will be able to post these ads as well as place the items they are selling in the vending machines.
These machines will provide necessities to consumers as well as more information than most of their kind are able to offer, while simultaneously expanding companies' reach within the college market.
Trend Themes
1. Digital Display Vending Machines - There is a disruptive innovation opportunity for companies to integrate digital displays with vending machines to offer more information and advertising space to consumers.
2. Touch Screen Vending Machines - Vending machine companies can take advantage of the growing demand for touch screen technology to offer a more interactive experience to consumers.
3. Personal Care Vending Machines - There is a disruptive innovation opportunity for companies to offer personal care products in vending machines to meet the growing demand for convenience and accessibility.
Industry Implications
1. Retail - Retail companies can explore the use of digital display vending machines to expand their reach within the market and offer shoppers a unique experience.
2. Advertising - Advertising agencies can partner with vending machine companies to offer more advertising space to businesses and target specific demographics, such as college students.
3. Technology - Technology companies can take advantage of the growing trend of touch screen technology to develop more innovative vending machines with interactive displays and personalized experiences.
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