Resealable packaging allows individuals to save snacks for later
Implications - No longer feeling obligated to finish snacks in just one sitting, consumers are turning to easy peel packaging to keep their favorites foods fresh for later consumption. Allowing consumers to easily access contents of a package without ripping or tearing the product, brands are not only adding an interactive quality to the process, but are also allowing consumers to enjoy larger servings in a more convenient, cost-effective manner.
Workshop Question - How are consumers actually utilizing your product and how can you adapt to their preferences?
Trend Themes
1. Peelable Packaging - Brands are incorporating easy-to-open packaging designs, providing an interactive, and convenient snacking experience while eliminating bulky packaging waste.
2. Resealable and Portable Packaging - Manufacturers are focusing on snack's convenience and portability, and promoting portion control packaging options to encourage moderate consumption, reduce waste and offer on-the-go snacking solutions.
3. Healthy and Portion-controlled Snacks - Consumers are drawn towards snack products that promote clean and all-natural ingredient lists with minimal processing resulting in portion-controlled snacks like the LÄRABAR BITES, and healthy snacking solutions.
Industry Implications
1. Food and Beverage - Food and Beverage industry can incorporate these trends to innovate products that offer clean, portion-controlled, and convenient snacking solutions while also reducing packaging waste.
2. Packaging - Packaging companies can develop materials that are eco-friendly, peelable with excellent resealable features that support product freshness leading to a positive consumer experience.
3. Consumer Goods - Consumer goods industry can create products that are interactive and promote on-the-go snacking experience, which can cater to the busy lifestyles of modern consumers addressing convenience, portion control and healthy snacking needs.
