The Appear Here Paris Highlights the Brand's Unique B2B Platform
Rebecca Byers — March 7, 2016 — Business
References: eventmagazine
The Appear Here Paris pop-up is a clever way for the B2B platform to showcase the unique services it offers. Open during Paris Fashion Week, the meta pop-up is a great way to introduce the concept of their business to new consumers, who will likely have a hard time forgetting what exactly it is that Appear Here does.
The unique short-term retail space showcases fashion and accessories from a number of emerging brands from both Paris and London.
Appear Here is a European platform dedicated to connecting interested business owners and brands with temporary retail spaces across the continent. Founded in London and launched in 2013, the unique marketplace is a necessity in a time marked by immersive events that serve as brand touch points.
The unique short-term retail space showcases fashion and accessories from a number of emerging brands from both Paris and London.
Appear Here is a European platform dedicated to connecting interested business owners and brands with temporary retail spaces across the continent. Founded in London and launched in 2013, the unique marketplace is a necessity in a time marked by immersive events that serve as brand touch points.
Trend Themes
1. Short-term Retail Spaces - Creating temporary retail spaces provides a unique and immersive brand experience for consumers.
2. B2B Retail Platforms - Connecting business owners and brands with temporary retail spaces through online platforms streamlines the process and expands opportunities.
3. Meta Pop-up Events - Hosting meta pop-up events during fashion weeks allows brands to generate buzz and introduce their concept to new consumers.
Industry Implications
1. Retail - The retail industry can leverage short-term spaces and B2B platforms to enhance brand experiences and reach new consumers.
2. Fashion - The fashion industry can utilize meta pop-up events during fashion weeks as disruptive opportunities to generate brand awareness and showcase emerging brands.
3. Technology - Technology companies can develop innovative online platforms that facilitate the connection between business owners, brands, and temporary retail spaces, transforming the retail industry.
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