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Kid-Friendly Cultivation

Brands are catering to younger demographics via niche gardening concepts

Implications - Companies are beginning to hone in on the significance of gardening among young consumers. Learning about agriculture from an early age is increasingly relevant, especially given modern shifts in food geared towards organic, local produce. Introducing this concept at a younger age also allows brands to capitalize on young customers with growing buying power.
Workshop Question - How does your current offering intersect with the interests of future consumers and how can you begin to strategize around that?
Trend Themes
1. Kid-friendly Gardening Kits - As parents grow more conscious of health and nutrition, children are becoming exposed to their values from a young age, making kid-friendly gardening kits both fun and sustainable.
2. Empowering Food Projects - Food-focused education programs that empower kids to make a difference in their own communities, like Sowing Seeds for Healthy Kids, will become invaluable for preparing the next generation to make healthy choices.
3. DIY Kid-centric Design Kits - Marketing strategies like Hobbycraft's birdhouse design kit educate children while encouraging creativity in DIY crafts and art activity kits.
Industry Implications
1. Gardening - The significance of gardening among young consumers is increasingly relevant, especially given modern shifts in food geared towards organic, local produce.
2. Food Services and Education - Education programs like Sowing Seeds for Healthy Kids and The Campus Kitchen organization are using gardens and food waste to educate and empower young student volunteers to apply what they learn to make a difference in their own households and communities.
3. DIY Crafting and Art Activities - As DIY crafts and art activity kits become less of a hobby and more of a marketing strategy, companies are creating do-it-yourself design kits that educate children while encouraging creativity.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
593,856 Total Clicks
Date Range:
Feb 14 — May 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Eco Garden Kits
Eco Garden Kits
The Vive Planting Set Prepares Kids for Easily Growing Greenery in Their Backyards
A wonderful way to get children started on planting would be to provide them with this eco garden kit. The practice of gardening can involve the accumulation of tons of tools and biological matter,... MORE
Retro Toy Planters
Retro Toy Planters
Treasure Troll Air Plant Pots is a Childhood Remix
Children of the ‘90s will truly appreciate the Treasure Troll Air Plant Pots. They are a fun way to introduce a bit of their childhood in their homes without being completely useless. The... MORE
Birdhouse Design Kits
Birdhouse Design Kits
Hobbycraft's Craft Set Lets Paint Their Own Bird Box
Hobbycraft’s birdhouse design kit lets kids paint their very own porcelain bird box. The affordable kit is priced at a 5 pound rate and comes complete with a white plaster bird house mold and... MORE
Sprouting Picture Books
Sprouting Picture Books
The Green Story Collection Features Literal Pop-Up Shrubs
The Green Story is a collection children’s book that feature literal plant shrubs inside the pages of the book. The books are illustrated with vibrant photos and contain two individual spots... MORE
Empowering Food Projects
Empowering Food Projects
The Campus Kitchen Uses Gardens to Educate Kids on Food Waste and Hunger
Sowing Seeds for Healthy Kids is a new education curriculum from The Campus Kitchen organization that uses gardens as the teaching point to inform students about issues in their own households,... MORE
Kid-Friendly Gardening Kits
Kid-Friendly Gardening Kits
Growums Teaches Kids to Grow Their Own Herbs and Vegetables
Growums is a e-retailer that specializes in custom gardening kits that are designed for kids. The gardening kits include large-scale “garden in a box” packages and smaller seed... MORE
Gardener Cooking Clubs
Gardener Cooking Clubs
This Agape Centre Program Has Kids Cooking with Food They Harvested
Hosting a kids’ cooking program is one thing, but the Agape Centre in Ontario takes this idea to new heights by having kids prepare food with produce they’ve grown and harvested. The... MORE

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play_circle_filledChild Chef Camps
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DIY Automobile Crafts
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Crafty Rabbit-Food Cartons
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Fruity Easter Eggs
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Surreal Architecture Photography
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Garden Oasis Restaurants
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CreationByM Crafts a Diverse Range of Plush and Educational Dishes
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The Edyn Garden by Jason Aramburu Gives Green Thumbs a Hi-Tech Advantage
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The Weight Vases Will Add a Unique Illusory Effect to Your Greenery
Architectural Pop-Up Planters
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These PostCarden Cards by Another Studio Re-Imagine Greetings
Modular Pyramid Planters
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The Microgarden by Tomorrow Machine Allows for Indoor Gardening
Prehistoric Plant Accessories
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These DIY Dinosaur Planters by Mandy Crandell are Fiercely Fun
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These Rustic Glass Jar Planters are Made Using Upcycled Mason Jars
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