Lyle & Scott's Carnaby Street Location was Outfitted with Beacons
Michael Hemsworth — March 8, 2016 — Business
References: lyleandscott & marketingmagazine
Although Lyle & Scott's Carnaby Street location might seem like a regular location for the retailer, it's actually far more digitally inclined than it lets on. Outfitted with beacon technology, the retailer partnered with technology brand Iconeme to bring new experiences to shoppers.
The technology enables the brand to communicate with window shoppers that might not otherwise enter the store, enable 24/7 shopping and engage those that enter the store. The information relayed to consumers ranges from special discounts, to simple messages wishing them the best for the holidays.
Many consumers are entering retail spaces with their smartphone in-hand, which offers retailers immense capabilities. The Lyle & Scott Carnaby Street location is one example of how traditional experiences with sales associates are being replaced with laid-back digital communications.
The technology enables the brand to communicate with window shoppers that might not otherwise enter the store, enable 24/7 shopping and engage those that enter the store. The information relayed to consumers ranges from special discounts, to simple messages wishing them the best for the holidays.
Many consumers are entering retail spaces with their smartphone in-hand, which offers retailers immense capabilities. The Lyle & Scott Carnaby Street location is one example of how traditional experiences with sales associates are being replaced with laid-back digital communications.
Trend Themes
1. Beacon Technology - Beacon technology enables retailers to engage with window shoppers and provide personalized messages and discounts.
2. Mobile Shopping - Consumers with smartphones are transforming the retail experience by enabling 24/7 shopping and digital communications.
3. Digital Retail Experiences - Traditional experiences with sales associates are being replaced by digital communications, creating new opportunities for retailers.
Industry Implications
1. Retail - Beacon technology is disrupting the retail industry by enhancing the shopping experience and increasing engagement with customers.
2. Technology - The rise of beacon technology and mobile shopping is creating opportunities for tech companies to develop innovative solutions.
3. Marketing and Advertising - Digital retail experiences provide new avenues for marketers to communicate with consumers and deliver personalized messages and discounts.
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