Beacon Service Introduces Subscription-Based Travel for Frequent Fliers
Meghan Young — February 11, 2015 — Business
References: flybeacon & fastcompany
Channeling the success of Netflix, the Beacon service is an air travel subscription tailored to frequent fliers. For a cool $2,000 a month, people travel as much as they like along the New York to Boston route. In committing to such an unheard of membership, they put their trust in the Beacon service to get them where they need to go, even if its a last minute request.
The Beacon service addresses a sentiment cofounder Wade Eyerly articulates, "Airlines are 97% perfect, but when they screw up, you feel it deeply." Focused on building relationships, the Beacon service aims to work much differently than current airline and travel agent platforms. It will also partner with individual operators to get the job done without the headache of taking care of its own fleet.
The Beacon service addresses a sentiment cofounder Wade Eyerly articulates, "Airlines are 97% perfect, but when they screw up, you feel it deeply." Focused on building relationships, the Beacon service aims to work much differently than current airline and travel agent platforms. It will also partner with individual operators to get the job done without the headache of taking care of its own fleet.
Trend Themes
1. Subscription-based Travel - There is an opportunity to disrupt the traditional pay-per-flight model with subscription-based travel services like Beacon.
2. Membership-based Airlines - The success of Beacon's model indicates a trend towards airlines that offer exclusive membership benefits.
3. Personalized Travel Services - With Beacon's focus on building relationships, there is an opportunity for more personalized and tailored travel services for frequent fliers.
Industry Implications
1. Airlines - Traditional airlines can explore membership and subscription-based models to cater to frequent fliers and offer personalized services.
2. Travel Agents - Travel agents can partner with subscription-based services like Beacon to provide their clients with exclusive and personalized travel options.
3. Private Aviation - The partnership model employed by Beacon presents an opportunity for private aviation companies to offer their services to a wider market through a subscription-based platform.
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