Positive views of aging are embraced with bold representations in media
Implications - No longer a subject matter riddled with fear and anxiety, aging is being embraced with a lighthearted approach in media to showcase a growing consumer acceptance. Incorporating references to modern fashion and pop culture, this shift helps to put a more contemporary spotlight on what can be thought of as an out-of-touch generation. This suggests a shift towards a more positive view of old age.
Workshop Question - Is there a new way that your brand can promote a positive view on aging?
Trend Themes
1. Positive Aging Representation - Consumer acceptance of aging is being showcased in a more lighthearted and contemporary manner in media, indicating a more positive view of old age.
2. Humanizing the Elderly - Photography and advertising campaigns aimed at depicting older people in relatable, vulnerable and engaging ways.
3. Aging Celebrities in Fashion - Fashion brands featuring aging celebrities to represent the brand.
Industry Implications
1. Fashion - Fashion industry has the opportunity to feature aging models and celebrities to showcase a more age-diverse representation of the world.
2. Media - Media professionals can showcase a positive representation of aging through advertising and media campaigns.
3. Entertainment - Entertainment industry can feature diverse age groups in their content and stories, to offer engaging and relatable content that is reflective of society.
4 Featured, 33 Examples:
645,249 Total Clicks
Date Range:
Feb 14 — May 15
Trending:
Hot
Consumer Insight Topics:
