Laima Chocolate Shop Introduces Low Energy Beacons
Vasiliki Marapas — February 20, 2015 — Tech
References: laima.lv & ibeaconsblog
Laima chocolate shops, the largest confectionery producer in Latvia, has rolled out Bluetooth Low Energy Beacons in its Riga stores. Chocolate lovers will now be notified if the company launches a new flavor or is featuring a new promotion.
I think we can all agree that beacon is the future. No matter the industry, beacon has the potential to improve consumer experiences by prioritizing efficiency above all else. Whether it's speedy ordering and bill payment in a restaurant, or easy discount shopping at retail locations, beacon technology is a revolutionary concept that's slowly but surely being integrated on a widespread scale.
Laima's implementation of Bluetooth Low Energy Beacons proves that the technology is useful, even for stores and industries that are not immediately obvious.
I think we can all agree that beacon is the future. No matter the industry, beacon has the potential to improve consumer experiences by prioritizing efficiency above all else. Whether it's speedy ordering and bill payment in a restaurant, or easy discount shopping at retail locations, beacon technology is a revolutionary concept that's slowly but surely being integrated on a widespread scale.
Laima's implementation of Bluetooth Low Energy Beacons proves that the technology is useful, even for stores and industries that are not immediately obvious.
Trend Themes
1. Integration of Beacon Technology - Beacon technology is being integrated on a widespread scale, prioritizing efficiency and improving consumer experiences across industries.
2. Improving Consumer Experiences - Beacon technology revolutionizes consumer experiences by offering speedy ordering, bill payment, and easy discount shopping.
3. Unconventional Applications of Beacons - Laima's implementation proves that beacon technology is useful in industries beyond the immediate obvious.
Industry Implications
1. Retail - Beacon technology in retail can enhance the shopping experience through personalized notifications and easy access to discounts.
2. Hospitality - Beacon technology in the hospitality industry can streamline ordering and bill payment processes for a seamless customer experience.
3. Food and Beverage - Beacon technology in food and beverage establishments can improve customer satisfaction by notifying them about new flavors and promotions.
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