The Bradley Court Shoe Has a Sleek Look and Unique Branding
Riley von Niessen — September 5, 2016 — Fashion
References: mamashelter & highsnobiety
The Bradley Court shoe is the result of a joined effort between MAMA Shelter and CLAE.
It's reported that the latter company has been releasing a number of collaborative sneakers in celebration of its recent 15th anniversary -- with its past partnership with Publish Brand for the Bradley Mid being one example. What's especially interesting about its collaboration with MAMA Shelter however is that it marks the brand's first ever shoe release, as MAMA Shelter specializes in the hospitality industry.
For the Bradley Court shoe, the company infuses the sleek all-white design with its playful logo -- which speaks to the fun-loving atmosphere that it promotes. This logo appears colorfully on the tongue of the Bradley Court shoe, working to interrupt the otherwise completely monochromatic design and make CLAE's collaborative effort clear.
It's reported that the latter company has been releasing a number of collaborative sneakers in celebration of its recent 15th anniversary -- with its past partnership with Publish Brand for the Bradley Mid being one example. What's especially interesting about its collaboration with MAMA Shelter however is that it marks the brand's first ever shoe release, as MAMA Shelter specializes in the hospitality industry.
For the Bradley Court shoe, the company infuses the sleek all-white design with its playful logo -- which speaks to the fun-loving atmosphere that it promotes. This logo appears colorfully on the tongue of the Bradley Court shoe, working to interrupt the otherwise completely monochromatic design and make CLAE's collaborative effort clear.
Trend Themes
1. Collaborative Sneakers in the Hospitality Industry - Disruptive innovation opportunity: Explore more collaborations between hospitality companies and shoe brands to create unique and branded footwear offerings.
2. Branding Integration in Sneaker Design - Disruptive innovation opportunity: Develop new ways to incorporate brand logos and imagery into sneaker designs, enhancing brand recognition for collaborative efforts.
3. Playful and Colorful Design Elements in Footwear - Disruptive innovation opportunity: Experiment with colorful and playful design elements to add a unique touch to otherwise monochromatic sneakers.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Hospitality companies can expand their product offerings by venturing into collaborative sneaker releases.
2. Footwear - Disruptive innovation opportunity: Shoe brands can explore partnerships with hospitality companies to create innovative and branded footwear designs.
3. Fashion - Disruptive innovation opportunity: The fashion industry can embrace the trend of integrating playful and colorful design elements into footwear, creating visually striking and unique products.
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