The Blesh Physical Web Beacon Makes Smart Object Interaction Seamless
Alyson Wyers — February 5, 2015 — Marketing
References: blesh & postscapes
Blesh has created the first compatible Physical Web beacon, an Internet of Things project by Google intended to increase "interaction on demand." The Blesh PW beacons use Bluetooth Low Energy signals to broadcast easy to discover URLs, thereby creating seamless engagement with smart objects. Smartphones with the Blesh app will be able to pick up the signal and make a notification. Once the link is opened, it would hold relevant content to the broadcasting product.
The Blesh physical web beacon only communicates one way and isn't configured to receive any signals. The signals the Blesh beacon gives off will be available to those in the area, making it ideal for public places. The beacons are extremely lightweight, weighing only one ounce and have a battery life of over two years.
The Blesh physical web beacon only communicates one way and isn't configured to receive any signals. The signals the Blesh beacon gives off will be available to those in the area, making it ideal for public places. The beacons are extremely lightweight, weighing only one ounce and have a battery life of over two years.
Trend Themes
1. Physical-web Beacons - Creating a new way for smartphones to engage with smart objects through the use of publically accessible URLs broadcasted by Bluetooth Low Energy signals.
2. Seamless Engagement - Increasing interaction on demand and enhancing user experience by simplifying the process for accessing relevant content through URL notifications sent to smartphones.
3. Internet-of-things (iot) - With new advancements in the IoT, physical-web beacons are revolutionizing the way consumers interact with their environment and everyday objects.
Industry Implications
1. Retail - The use of physical-web beacons in retail stores presents a disruptive innovation opportunity to increase customer engagement and foot traffic by providing easy access to product details and promotions through shared URLs sent directly to customers' smartphones.
2. Marketing - Physical-web beacons can revolutionize marketing efforts, providing companies with an entirely new channel to reach and interact with potential and existing customers.
3. Hospitality - The use of physical-web beacons in the hospitality industry presents a disruptive innovation opportunity to provide customers with enriched experiences by allowing customers to access the facilities and services through smartphone notifications.
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