Starbucks is perhaps the most globally prominent coffee chain in the world and these Starbucks marketing initiatives have helped the company rise to fame. The Seattle-based coffee brand has been on the forefront of change in the restaurant world. As a leader in mobile marketing, offering Wifi in its cafes, deals through its gift cards and many other smart branding tactics, Starbucks has been an interesting corporation to watch.
Whether you regard Starbucks as an evil chain taking over small coffee houses or a great example of a globally connected business, there’s no doubt that its marketing tactics are effective. The worldwide leader in modern business branding, Starbucks has made a name and establishment that is sure to last for the foreseeable future.
55 Starbucks Marketing Initiatives
From Extravagant Steel Cards to Designer Coffee Collaborations:
Jennifer Gosnell — Jan 2, 2013 — Marketing

55
Evolutionary Logo Diagrams
Stock Logos Predicts How Companies will Look Over Time

54
Coffee-Guzzling Statistics
The Scale of Starbucks Infographic Proves the Brand's Power

53
Starbucks on the Runway
Dsquared Fall 2009 Show Had Runways Clinging to Branded Cups
52
Exoticized Coffee Cakes
Taste a Bit of the Orient with the Starbucks Mooncake
51
Interactive Cafe Storefronts
My Starbucks Rewards Program Rewards Frequent Customers
50
Redesigned Corporate Cafes
'Coffee and Tea' is Starbucks' Latest Attempt at Not Looking Lame
49
Crosswise Coffee Branding
Starbucks Special Edition Packaging Seeks a Different Approach
48
Touchscreen Storefronts
The Starbucks Interactive Window Display Turns Heads
47
Supersizing Caffeine Quotas
The Starbucks Trenta Size is Larger than the Average Stomach
46
Mobile Consumer Engagement Infographics
This Chart Explores Mobile Social Consumer Trends
45
Starbucks Card Mosaic Coasters
Upcycled Art by Flawed Frock
44
Campfire Cake Pops
Smore Pops by Big Bears Wife are a Mini Version of the Popular Fireside Treat
43
Treats For Coffee Snobs
Starbucks Launches Super-Premium Ice Cream
42
Animated Coffee Apps
The Starbucks Cup Magic App Brings Your Holiday Mocha to Life
41
Fast Food Influence Infographics
The 'Restaurant Social Media Top 10' Chart is Eye-Opening
40
Fruit-Flavored Coffee Drinks
Starbucks Refreshers Offers a Boost of Natural Energy
39
Starbucks Tries Protein Drinks
New Vivanno Smoothies
38
Global Sing-Alongs
Starbucks Love Project 156 Brings Countries Together in a Worldwide Lovefest
37
Branded Coffee in a Can
Starbucks 'Kyoto Matcha Latte'
36
Extravagant Steel Gift Cards
This Starbucks Gift Card is Made of Premium Stainless Steel
35
Social Media Coffee Gifts
The Starbucks Card eGift Program is for Any Occasion
34
Coffee-Branded Holiday Hubs
The Starbucks 'Let's Merry' Site is Dedicated to Christmas
33
Digitally Exclusive Coffee Shops
The Starbucks Digital Network Enhances Customer Service
32
Order A Starbucks From Your iPhone
QuickOrder
31
Customizable Coffee Cups
Show Creativity & Flair on the Create-Your-Own Mug
30
$1 Starbucks + Free Refill
Starbucks Fights to Keep up with McDonalds
29
Coffee for Your Garden
Starbucks Pushes Coffee for Your Plants
28
Refaced Cafe Packaging
New Starbucks Branding is Launched for Bags and Sleeves
27
Cellular Coffee Payments
Starbucks Card Mobile App Lets You Pay With Your Phone
26
Barista-Quality Beverage Makers
The Starbucks Verismo Gets You Your Fix at Home
25
Leafy World Map Mugs
From Tumbler Encourages Starbucks Drinkers to Go Green With Their Cups
24
Rebranded Coffee Shops
The Starbucks Concept Store Has Fresh New Look
23
Caroling Coffee Cups
Starbucks 'Let's Merry' Ad is Full of Christmas Cheer
22
Cheaper Afternoon Coffee
Starbucks $2 Iced Drinks After 2 PM
21
Light-Bodied Brews
Starbucks ‘Blonde' Roast is a Weaker Blend for Mild Tastes
20
Holiday Beverage Suckers
Peppermint Hot Chocolate Lollipop Mimics the Taste of the Starbucks Drink
19
Brand-Trading Coffee Sleeves
Starbucks Postcard Sleeves Cover the Shame of Other Brands
18
Employment-Augmenting Coffee Chains
Starbucks 'Create Jobs for USA' Program Strengthens Small Biz
17
Designer Coffee Collaborations
The Starbucks x Rodarte Products are Out in Time for the Holidays
16
Juiced-Up Java Brands
Starbucks Evolution Fresh Purchase Aims to Expand Health Offerings
15
Tryvertising Rewards
Free Starbucks Ice Cream Treats for Facebook Users
14
Tactile Coffee Branding
Starbucks Braille Card for Visually Impaired Caffeine Lovers
13
Convenient Coffee Contributions
The Starbucks Japan 'Share with a Friend' Promo is About Bonding
12
Boosted Caffeine
Starbucks Adds "Energy" To Drinks
11
Designer Keychain Coffee Cards
Christian Siriano Starbucks Collaboration is on Time for the Holida
10
$1 Instant Coffee to Go
Starbucks Via Ready Brew Launches In Purse-Sized Packs
9
Coffee Chain Luxury Expansions
Starbucks 'Evening Day-Part' Concepts Offer Wine, Beer & More
8
Fighting McCafe
Starbucks to Offer Free Wi-Fi
7
Eco-Friendly Coffee Covers
Starbucks EarthSleeves Will Save 10,000 Trees
6
Collective Coffee Purchasing Experiments
Jonthan Stark Offers QR as a Money Sharing Service
5
Treats to Bribe Voters II
Free Cup of Starbucks Coffee
4
Coffee Giant Tea Shops
Starbucks Tazo Store in Seattle Will Be a Tea Drinker's Paradise
3
Coffee Shop App Aperitifs
Coffee & Smartphones Meet With the Starbucks Pick of the Week Program
2
Hand-Grown Cups of Coffee
The Starbucks Espresso Commercial Shows Pride and Care in its Product
1
Spicy Java Creamy Desserts
The Starbucks Pumpkin Spice Latte Ice Cream is an Addictive Treat
Related Ideas
Cartoon Cat-Themed Drinkware
Starbucks and Hello Kitty Launch a Cartoonish Cup Collection
Ready-to-Drink Protein Coffees
Starbucks Protein Drink with Coffee Comes in Three Flavors
Frothy Instant Coffees
Starbucks' Crema Collection Develops a Rich Texture When Stirred
Springtime-Themed Cafe Drinks
The Starbucks Japan Berry Berry Sakura Milk Will Arrive for Spring
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
AI Marketing Storytelling
Coca-Cola AI Campaign Brings Nostalgia and Innovation Together
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Mother's Day Cafe Promotions
This Starbucks Mother's Day Promotion Rewards Moms and Kids
Humorous Brand Campaigns
The Ikea Rewards Program Embraces Its Late Arrival with Humor
Seasonal Holiday Coffee Menus
Starbucks Debuts its 'A Merry Holiday Menu' Featuring Festive Blends
Personalized Coffee Recaps
The 2024 Starbucks Blend Highlights Canadian Coffee Habits
Dating App Coffeeshops
Bumble Partners with GoodNews for Le Café Bumble in Paris
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Reusable Straw Promotions
Starbucks is Offering a Free Reusable Straw with Cold Drink Purchases
Anti-Hero Coffee Campaigns
Tim Hortons Embraces Deadpool & Wolverine in Its Marketing
Dessert-Themed Valentine's Cafe Drinks
These Starbucks Valentine's Day Drinks are Indulgent
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Nostalgia-Inspired Holiday Beverages
Starbucks Canada Launches the 'Oat Nog Latte'
Exercise-Themed QSR Promotions
Chipotle x Strava: The City Challenge is Arriving for the New Year
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
QSR Hunger Initiatives
Starbucks Expands FoodShare Program with Customer Participation Options
Dusk Floral Coffee Carriers
The Starbucks Japan Sakura Drinkware Collection is Moody
Glittering Holiday Drinkware Lines
Starbucks Reserve Roastery Tokyo Has a World of Ice Collection
Korean Coffee Collaborations
Cha Eun-Woo Partners with NESCAFÉ to Debut the Korean Café Collection
Tennis Star Coffee Campaigns
Lavazza and Jannik Sinner Joined Forces to Celebrate Wimbledon
Eco-Conscious Coffee Programs
Costa Coffee's Club Loyalty Scheme Rewards Eco-Minded Customers
Refreshingly Spicy Cafe Drinks
The Starbucks Spicy Menu Has Swicy Refreshers and More
Artist-Designed Cafe Products
This Starbucks Japan Drinkware Features Shogo Sekine Artwork
Autonomous Coffee Stations
Costa Coffee is Introducing an Autonomous Store System for Coffee Prep
Black Friday Cafe Campaigns
The BIGGBY COFFEE Black Friday Bundle is Arriving for One Day Only
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Festive QSR Drinkware
Starbucks Canada Unveiled its 2024 Holiday Drinkware and Beverage Offer
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Complimentary Coffee Campaigns
Starbucks and NHS Charities Together Partnered for Free Coffee
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Valentine's Cafe Merch Collections
Starbucks Valentine's Day Merch is Ready to Gift
Expanded Autumn Coffee Offerings
Starbucks Diversifies Fall Flavors for At-Home and On-the-Go
Three-Shot Espresso Beverages
Starbucks is Set to Add a New Cortado & Brown Sugar Oatmilk Cortado
Convenient Cafe RTD Beverages
These New Additions to the Starbucks Ready-to-Drink Range are Tasty
Restaurant-Focused AI Marketing Platforms
Birdeye Strives to Help Restaurant Increase Engagement
Valentine's Coffee Promotions
Ziggi's Coffee Launches Ten-Day Rewards Campaign
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Iced Cafe Brand Coffees
These New Starbucks at Home Iced Coffee Products are Convenient
Iced Coffee Challenges
Coffee mate's Iced Coffee DARE Has Fans Loudly Declare Their Love
Pumpkin-Inspired Caffeine Drinks
7-Eleven Debuts It's New Pumpkin Spice Beverages
Ethical Coffee Partnerships
Win Win Coffee Collaborates with Aramark for Community Impact
Exclusive Canadian Breakfast Items
Starbucks Debuts its Winter Menu Featuring Pancakes and Waffles
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Cartoon-Inspired Coffee Accessories
Hello Kitty is Celebrating 50 Years with Grind Coffee
Refreshed Retail Initiatives
Target is Improving its Customer Experience Journey in 2024
Coffee Milk Campaigns
Kristen Wiig Stars in the Ad for the Craveable New Dunkin' Dunkalatte
Sweet Potato-Powered Cafes
Starbucks and Kirishima Shuzo Partnered for an Upcoming Location
Decadent Coffee-Dessert Drinks
Starbucks Offers New Chocolate and Strawberry Beverages
Miniature Cafe Collections
Starbucks Japan Has Just Release a Miniature Collection to Go
Coffee Product Expansions
Seattle's Best Coffee Introduces Lighthouse Blend
Romantic Cafe Loyalty Rewards
The Coffee Bean & Tea Leaf Buy One, Share One Promo is Sweet
Immersive Coffee Boutiques
Nespresso Canada Has Launched a New Boutique in Montreal
Chilled At-Home Cafe Drinks
Starbucks White Chocolate Mocha Comes in a New Multiserve Carton
Coffee Chain-Themed Gifts
Tim Hortons Introduces its Expansive Holiday Collection
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Collegiate Cafe Clothing Collections
Starbucks and Beams Partnered on a New Collection in Japan
Rebellious Coffee Brands
Rare Breed Coffee Experiments with Bold Flavor Combinations
Co-Branded Cartoon Beverages
Coffee Bean & Tea Leaf Debuts its Second Collaboration with tokidoki
Co-Branded Character Beverages
The Coffee Bean & Tea Leaf and tokidoki Created Exclusive Drinks
Retailer Sustainability Milestones
Staples Canada is Exceeding Sustainability Goals Ahead of 2025
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Playful Parental Cafe Gifts
These Starbucks Japan Mother's Day Products are Charming
Actress-Inspired Coffee-Brewing Campaigns
Keurig Debuts K-Brew+Chill with Anna Kendrick's Help
Space-Inspired Dynamic Coffee Shops
DE-YAN and Jimmy Butler Open Up the First Bigface Store
Approachable Retailer Branding Updates
The Latest Walmart Brand Refresh Reflects its Legacy
City-Themed Drinkware Collections
Starbucks Unveils its Expansive American 'Discovery Series'
Complimentary Coffee Retailer Promotions
Wawa is Celebrating its 60th Anniversary This Wawa Day
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Romantic Cafe Accessories Ranges
The Starbucks Japan Valentine's Day Range is Here for 2025
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Coffee-Inspired Pens
The Sheaffer Coffee Edition Celebrates the Pairing of Coffee & Writing
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Tourist-Targeted Tea Sets
Starbucks Premium Mixes Matcha Latte with Reusable Cup is Low-Cost
Chinese Tea Brand Pop-Ups
HEYTEA Celebrated a Successful Expansion into the French Market
Energetic RTD Coffee Campaigns
Channing Tatum Stars in STōK Cold Brew Coffee's 'Hollywood Magic'
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Dazzling Holiday Drinkware Collections
Starbucks Japan Has a New Bright Holiday Drinkware Lineup
Non-Dairy Milk Accessibility Improvements
Starbucks Removes Non-Dairy Milk Surcharge
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Nationwide Coffee Campaigns
Chameleon Coffee Launches its '2025 Road Brew Tour'
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Tech-Powered Business Solutions
Apple Business Connect Leverages the Brand's User Base
Mysterious Cafe Drinks
Scooter's Coffee Mystery Drink Encourages Customers to Take a Guess
Small Business Support Initiatives
Mastercard Awards Ten Female Entrepreneurs with Grants
Luxury NYC-Inspired Cafes
Fashion Label Coach Opened a Restaurant and Coffee Shop in Jakarta
Specialty Coffee Collection Expansions
Farrer’s Unveils Single-Origin Coffee Collection
Free QSR Coffee Discounts
Starbucks Rewards Members Can Redeem a Free Drink on Starbucks Monday
Heritage-Inspired Cup Capsules
Starbucks and New Era Unveil a New Collection for Indian Customers
Reusable Cup Programs
Starbucks is Participating in a City-Wide Collaborative Reuse Project
Convenient Cafe Delivery Options
Consumers Can Now Get Coffee Through Starbucks and DoorDash
Pastel-Hued Winter Tumblers
Starbucks Japan's New Shining Winter Collection Features Snowy Scenery
Direct-To-Consumer Coffee Products
Boyd’s Coffee is Expanding Its Retail Model to Include D2C
Tattoo-Committed Coffee Incentives
Punk Bunny Coffee and 7-Eleven Dream Up a Coffee Deal
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Expansive Autumnal Coffee Ranges
This New Coffee Collection from The Fresh Market is Fall-Ready
Protein-Packed Lattes
The Vitality Menu at Peet's Coffee Appeals to Gen Z's Love of "Proffee"
Excellence-Focused Bourbon Campaigns
Maker’s Mark Launches the Perfectly Unreasonable Campaign
Collaborative Coffee Brand Brewers
The Grind x Sage Barista Touch™ Impress
Coffee Machine is Chic
Motivational Takeaway Cups
Tim Hortons Created Five Limited-Edition National Coffee Day Cups
Elevated Corporate Coffee Offerings
Partners Coffee Launches Coffee for the Office Program
Limited-Edition Football-Branded Bottles
Stōk® Cold Brew Coffee Debuts Wrexham AFC-Branded Bottles
Employee-Facing Automation Technology
Starbucks' Siren Craft System Improves Customer Service
Layered Strawberry Puree Beverages
The Chocolate-Covered Strawberry Crème Frappuccino is Coming
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Elevated Springtime Menus
The Starbucks 2025 Spring Menu Features an 'Iced Cherry Chai' Beverage
Festive Holiday Coffee Menus
Ziggi's Coffee Debuts its First Holiday Menu and Special Promotion
Collaborative Coffee Expansions
Costa Coffee Partners with Y7 Yoga Studio
Custom Apron-Wearing Tumblers
Starbucks Japan Drops the My Custom Stainless Steel Bottle Barista
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Panama-Produced Coffee Products
Klatch Coffee Spotlights Its Geisha Coffee and Its Brand Ethos
Robust Retailer Coffee Ranges
Casey's Darn Good Coffee Comes in Eight New Blends
Brightly Tonal Coffee Machines
Nespresso Launches its Unforgettable Mediterranean Summer Campaign
Fluffy Mousse-Topped Lattes
The Starbucks Chocolate Mousse Latte is Available in Japan
Branded In-Flight Coffees
easyJet and Costa Coffee Announced a Partnership for In-Flight Offerings
Fall-Exclusive Canadian Promotions
DoorDash and Starbucks Team Up for Pumpkin Spice Latte Season
Wintery Cafe Drink Ranges
The Black Rock Coffee Bar Winter Drink Lineup Prioritizes Festive Flavor
European-Style Lager Campaigns
David Beckham Stars in a Teased Stella Artois' Super Bowl
Organic Coffee Partnerships
A&W Introduces a New Pret A Manger Collaboration for Fresh Coffee
Comforting Holiday Cafe Menus
The BIGGBY COFFEE Festive Holiday Menu Has Food and Drinks
Convenient Cold Coffee Products
These New Arctic Coffee Products Respond to Consumer Demand
Digital Retailer Gifting Options
Hallmark Gift Card Greetings Includes Over 100 Stores and Brands
Military Coffee Donations
Dunkin’ Donated 4,000 Pounds of Coffee
Coffee Documenting Notes Apps
Coffee Notes Helps Consumers Explore and Record Their Favorite Shops
Low-Cost Cafe Meal Menus
The Starbucks Pairings Value Menu Starts at $5
Punk Retail Coffee Partnerships
7-Eleven and Punk Bunny Coffee Partnered to Celebrate Green Day
Unified Enterprise Coffee Programs
The GrindPro Coffee Program Offers Barista-Quality Roasts
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Digital Loyalty Companions
Brew Perks Offers an Easy Way to Track Rewards, Unlock Exclusive Deals
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Nostalgic Postcard Cafe Campaigns
Peet's Coffee 'Postcards from Peet’s' Campaign is Nostalgic
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions
Cafe Anniversary Drink Menus
Ziggi’s Coffee is Celebrating 20 Years with New Drink Options