A&W Introduces a New Pret A Manger Collaboration for Fresh Coffee
A&W and Pret A Manger have united to enhance the former's caffeinated menu options. Arriving as a part of the all-day menu, the new Pret Coffee aims to gauge consumer response to the Pret brand across Canada while exposing new and existing A&W customers to the brand. The partnership started with a two-year trial that saw the Pret A Manger brand open pop-up shops across Toronto and Vancouver A&W locations.
"We've tested Pret coffee in select A&W locations where it quickly became a favorite among guests, which led us to make it our official coffee at all A&W restaurants,” said Scott Darlow, lead on the Pret A Manger initiative at A&W Canada. “We're excited to bring this beloved coffee to more Canadians."
Image Credit: A&W
"We've tested Pret coffee in select A&W locations where it quickly became a favorite among guests, which led us to make it our official coffee at all A&W restaurants,” said Scott Darlow, lead on the Pret A Manger initiative at A&W Canada. “We're excited to bring this beloved coffee to more Canadians."
Image Credit: A&W
Trend Themes
1. Cross-brand Collaborations - Partnerships between established brands like A&W and Pret A Manger create unique product offerings and expand customer reach.
2. All-day Menu Expansion - Restaurants are increasingly offering versatile menu options throughout the day to meet growing customer demand for convenience.
3. Pop-up Store Strategy - Temporary pop-up shops allow brands to test market reactions and build customer base in new geographic areas.
Industry Implications
1. Quick-service Restaurants - Fast food chains are leveraging innovative drinks like Pret Coffee to diversify their offerings and attract new clientele.
2. Grocerant Solutions - Combining grocery and restaurant concepts allows brands to trial new products in a cost-effective and consumer-focused manner.
3. Food and Beverage Retail - Collaborative initiatives between café and restaurant brands can drive foot traffic and create competitive advantages in highly saturated markets.
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