Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,794 inspiring examples.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,565 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,565 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,222 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,794 cutting edge ideas.

Ethical Coffee Partnerships

Win Win Coffee Collaborates with Aramark for Community Impact

— September 24, 2024 — Social Good
Win Win Coffee, a woman-owned business, has partnered with food service giant Aramark to drive supply chain innovation and local economic impact. The collaboration is part of Aramark's commitment to source 25% of its U.S. spending through small and diverse suppliers by 2025. Win Win Coffee participated in Aramark's Centers of Excellence program, which helped strengthen its supply chain capabilities and equip it with skills for scaling up operations.

This partnership exemplifies a growing trend of large corporations fostering opportunities for minority and women-owned businesses to thrive in local communities. Win Win Coffee's co-founder Nikisha Bailey emphasized the transformative nature of the collaboration, highlighting how it has positioned them to pursue larger contracts. The partnership not only supports Aramark's supplier diversity goals but also demonstrates the power of intentional impact in creating sustainable business ecosystems.

Image Credit: Aramark
Trend Themes
1. Supplier Diversity Initiatives - Large corporations are increasingly committing to sourcing a significant portion of their spending from small and diverse suppliers.
2. Community-centric Business Models - Partnerships that prioritize local economic impact are gaining traction as businesses aim to support community growth and sustainability.
3. Capacity-building Programs - Programs designed to enhance the operational capabilities of small businesses are becoming more prevalent in corporate strategies.
Industry Implications
1. Food Service - Companies in the food service industry are collaborating with diverse suppliers to drive innovation and meet supplier diversity goals.
2. Coffee Industry - The coffee industry can benefit from strategic partnerships with minority-owned businesses to foster growth and scalability.
3. Supply Chain Management - Innovative supply chain management practices are emerging as corporations seek to strengthen their networks through inclusive collaborations.
8.9
Score
Popularity
Activity
Freshness