DoorDash and Starbucks Team Up for Pumpkin Spice Latte Season
Debra John — September 5, 2024 — Marketing
References: instagram & help.doordash
In celebration of Pumpkin Spice Latte season, Starbucks and DoorDash have teamed up to offer two exclusive promotions, providing Canadian consumers with added value when ordering through the DoorDash platform.
From "September 9 to September 15, consumers can redeem $5 off their $20 or more Starbucks orders, provided the order includes a hot or iced Pumpkin Spice Latte." Additionally, "from September 16 to October 6, each order of a hot or iced Pumpkin Spice Latte from Starbucks on DoorDash gives PSL fans an entry into a drawing for a chance to win free Starbucks for a year on DoorDash." Moreover, these promotions offer savings and rewards and enhance the seasonal experience, making it easier and more rewarding for consumers to enjoy Starbucks' fall beverage offerings.
Image Credit: DoorDash Canada / Starbucks
From "September 9 to September 15, consumers can redeem $5 off their $20 or more Starbucks orders, provided the order includes a hot or iced Pumpkin Spice Latte." Additionally, "from September 16 to October 6, each order of a hot or iced Pumpkin Spice Latte from Starbucks on DoorDash gives PSL fans an entry into a drawing for a chance to win free Starbucks for a year on DoorDash." Moreover, these promotions offer savings and rewards and enhance the seasonal experience, making it easier and more rewarding for consumers to enjoy Starbucks' fall beverage offerings.
Image Credit: DoorDash Canada / Starbucks
Trend Themes
1. Seasonal Beverage Promotions - Exclusive promotions like those for Pumpkin Spice Lattes attract seasonal buyers and enhance brand loyalty through time-limited offers.
2. Partnership Marketing - Collaborations between major brands like Starbucks and DoorDash leverage shared customer bases to boost engagement and sales.
3. Loyalty Through Contests - Engagement-driving initiatives such as contests for winning free products for a year can significantly increase consumer participation and interest.
Industry Implications
1. Food and Beverage - The food and beverage industry benefits considerably from seasonal promotions that create demand spikes for popular items.
2. Delivery Services - Delivery platforms like DoorDash can see increased usage and customer retention through exclusive promotions and partnerships with well-known brands.
3. Marketing and Advertising - The marketing industry gains opportunities to craft compelling seasonal campaigns that capture consumer interest through limited-time offers.
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