Christian Siriano Starbucks Collaboration is on Time for the Holida
Jacqueline Parrish — October 30, 2009 — Business
References: christianvsiriano & cocoperez
The latest venture for coffee giant Starbucks involves a collaboration with 'Project Runway' winner Christian Siriano. The Christian Siriano Starbucks collaboration is just in time for the holidays, and is a specially designed mini-Starbucks-card that fits on your keychain.
The Christian Siriano Starbucks mini-card can be activated online and gives you free drinks on your birthday, free soy milk and free syrups.
Implications - Conventional objects are no longer seen as interesting to the modern-day consumer who places value on the unique. Ideas such as designer coffee cards that provide benefits are seen as special to consumers and will encourage frequent use and enthusiasm for not only the piece, but the campaign behind it.
The Christian Siriano Starbucks mini-card can be activated online and gives you free drinks on your birthday, free soy milk and free syrups.
Implications - Conventional objects are no longer seen as interesting to the modern-day consumer who places value on the unique. Ideas such as designer coffee cards that provide benefits are seen as special to consumers and will encourage frequent use and enthusiasm for not only the piece, but the campaign behind it.
Trend Themes
1. Designer Coffee Cards - Incorporating unique and aesthetically pleasing designs into coffee cards can attract consumers and increase brand loyalty.
2. Keychain Convenience - Creating mini-cards that fit on keychains can make loyalty programs more convenient and accessible for customers.
3. Collaboration Marketing - Partnering with well-known designers or brands can generate excitement and buzz around loyalty programs.
Industry Implications
1. Retail - Retailers can explore incorporating designer coffee cards into their loyalty programs to enhance customer experiences and drive sales.
2. Fashion - Fashion brands can collaborate with coffee companies to create unique designer coffee cards that resonate with their target audience.
3. Hospitality - Hotels and resorts can offer custom-designed mini-cards to their guests, providing added perks and enhancing their overall experience.
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