easyJet and Costa Coffee Announced a Partnership for In-Flight Offerings
Michael Hemsworth — June 7, 2024 — World
References: easyjet & retailtimes
easyJet and Costa Coffee have announced a new partnership that will see the latter brand's signature cafe products making their way to in-flight offerings this summer.
The partnership will see Costa Coffee products being offered to easyJet customers including its Latte, Cappuccino, Salted Caramel Latte and Decaf. The announcement comes as part of easyJet's EAT.DRINK.SHOP range expansion, which is served on almost 1,000 routes in over 155 airports and across 35 countries. The partnership leverages Costa Coffee as a trusted brand that travelers will feel confident enjoying during their journey.
Proposition and In Flight Retail Director Russel Braterman spoke on the easyJet and Costa Coffee partnership saying, "We are always looking for ways to enhance our customers’ onboard experience, which includes offering great quality brands that our customers know and love, and so we’re delighted to be launching this delicious new range of Costa Coffee products this summer who we have been working with for some time to develop the perfect recipes for our customers to enjoy.”
The partnership will see Costa Coffee products being offered to easyJet customers including its Latte, Cappuccino, Salted Caramel Latte and Decaf. The announcement comes as part of easyJet's EAT.DRINK.SHOP range expansion, which is served on almost 1,000 routes in over 155 airports and across 35 countries. The partnership leverages Costa Coffee as a trusted brand that travelers will feel confident enjoying during their journey.
Proposition and In Flight Retail Director Russel Braterman spoke on the easyJet and Costa Coffee partnership saying, "We are always looking for ways to enhance our customers’ onboard experience, which includes offering great quality brands that our customers know and love, and so we’re delighted to be launching this delicious new range of Costa Coffee products this summer who we have been working with for some time to develop the perfect recipes for our customers to enjoy.”
Trend Themes
1. Collaborative In-flight Dining - Partnerships between airlines and established food and beverage brands create a more premium and memorable travel experience.
2. Branded Travel Experiences - Integrating well-known consumer brands into travel services enhances brand loyalty and customer satisfaction.
3. Upscale In-flight Offerings - The inclusion of premium, recognizable products on flights is elevating the standard of in-flight services.
Industry Implications
1. Airline Industry - Partnerships with popular food and beverage brands can attract more customers through enhanced onboard offerings.
2. Food & Beverage Industry - Strategic collaborations with airlines present an opportunity for food and drink brands to expand their market reach.
3. Travel Retail - The travel sector is increasingly incorporating high-quality retail and food services to improve the overall passenger experience.
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