From Tumbler Encourages Starbucks Drinkers to Go Green With Their Cups
Michael Hines — October 4, 2011 — Eco
References: yankodesign
Starbucks would be wise to start selling the innovative and creative From Tumbler in their stores. From Tumbler is a reusable coffee mug that lets you know how you're making the world a better place by choosing a refillable coffee cup over a disposable one.
From Tumbler was created by two designers, Jang Jin-hee and Lee Min-Jeong. The cup is equipped with LED sensors that detect every time you pour in a new cup of coffee. Each time a new cup is detected, a small leaf will appear on the cup. These leaves will appear 365 times and eventually form a green map of the Earth.
Reminding people that they are doing a good thing is perhaps the best way to help people consistently go green and stay that way. My only issue with From Tumbler is the fact that some people may have their world map filled up in less than a year's time. Starbucks drinkers really, really like their coffee.
From Tumbler was created by two designers, Jang Jin-hee and Lee Min-Jeong. The cup is equipped with LED sensors that detect every time you pour in a new cup of coffee. Each time a new cup is detected, a small leaf will appear on the cup. These leaves will appear 365 times and eventually form a green map of the Earth.
Reminding people that they are doing a good thing is perhaps the best way to help people consistently go green and stay that way. My only issue with From Tumbler is the fact that some people may have their world map filled up in less than a year's time. Starbucks drinkers really, really like their coffee.
Trend Themes
1. Eco-friendly Coffee Cups - The eco-friendly coffee cups trend is an opportunity for manufacturers to develop innovative, reusable cups for coffee lovers who care about the environment.
2. Interactive Drinkware - The interactive drinkware trend presents an opportunity for the development of creative drinkware designs that engage users in meaningful ways.
3. Sustainability Reminder Products - The trend of sustainability reminder products shows an opportunity for the creation of products that encourage sustainable practices and remind consumers of their environmental impact.
Industry Implications
1. Coffee and Tea - The coffee and tea industry can benefit from offering more eco-friendly and interactive drinkware to customers, such as the From Tumbler.
2. Product Design - The product design industry can capitalize on the interactive drinkware trend by creating unique and engaging designs that encourage sustainable practices.
3. Environmental Marketing and Advertising - The environmental marketing and advertising industry can use sustainability reminder products like the From Tumbler to reinforce their brand message and encourage more sustainable behaviors.
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