Free Starbucks Ice Cream Treats for Facebook Users
Katie Cordrey — July 12, 2009 — Lifestyle
References: apps.facebook & springwise
Using the Facebook 'Share a Pint of New Starbucks Ice Cream' application, US users can send a coupon for a free pint of ice cream to a friend. As many as 20,000 free coupons for pints of the new Starbucks Ice Cream will be given away until July 19, 2009.
The ice cream is inspired by Starbucks beverage flavors: caramel macchiato, mocha frappuccino, java chip frappuccino and coffee. Just reading their names could have people salivating!
Implications - Users will have to act quickly on Facebook because only a certain amount of coupons will be given out every hour. If you are lucky enough to get a coupon you can even send it to someone who doesn't have a Facebook account or just treat yourself.
The ice cream is inspired by Starbucks beverage flavors: caramel macchiato, mocha frappuccino, java chip frappuccino and coffee. Just reading their names could have people salivating!
Implications - Users will have to act quickly on Facebook because only a certain amount of coupons will be given out every hour. If you are lucky enough to get a coupon you can even send it to someone who doesn't have a Facebook account or just treat yourself.
Trend Themes
1. Social Media Marketing - Using applications like the Starbucks Ice Cream app on Facebook to engage users and generate buzz can be a disruptive innovation opportunity for marketers.
2. Brand Partnerships - Collaborating with well-known brands like Starbucks to offer free products can be a disruptive innovation opportunity for companies to increase brand awareness and attract new customers.
3. Product Sampling - Offering free product samples, like the Starbucks Ice Cream coupons, through online platforms can be a disruptive innovation opportunity for companies to generate trial and drive sales.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from disruptive innovation opportunities in social media marketing, brand partnerships, and product sampling to attract and engage consumers.
2. Marketing and Advertising - The marketing and advertising industry can explore disruptive innovation opportunities in leveraging social media platforms, forming brand partnerships, and developing creative product sampling strategies.
3. Technology - The technology industry can play a role in supporting and enabling disruptive innovation opportunities in social media marketing, brand partnerships, and online product sampling experiences.
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