Starbucks Unveils its Expansive American 'Discovery Series'
Debra John — July 30, 2024 — Marketing
References: instagram & elitedaily
Starbucks has introduced its new and expansive American 'Discovery Series,' a vibrant and illustrative collection that features a broader range of products than ever before.
This series includes the standard-sized mugs that have been a staple of the 'Been There Series' worldwide. Additionally, the 'Discovery Series' offers a variety of new items, such as tumblers designed for both cold and hot beverages, espresso cups, and, for selected cities or states, reusable tote bags. These collectible lifestyle items are ideal for travel and serve as excellent souvenir options, highlighting the unique aspects of each featured location.
The Discovery Series is a comprehensive collection that offers diverse and high-quality merchandise, enhancing the Starbucks experience through thoughtfully designed and practical products that celebrate various American cities and states.
Image Credit: Starbucks
This series includes the standard-sized mugs that have been a staple of the 'Been There Series' worldwide. Additionally, the 'Discovery Series' offers a variety of new items, such as tumblers designed for both cold and hot beverages, espresso cups, and, for selected cities or states, reusable tote bags. These collectible lifestyle items are ideal for travel and serve as excellent souvenir options, highlighting the unique aspects of each featured location.
The Discovery Series is a comprehensive collection that offers diverse and high-quality merchandise, enhancing the Starbucks experience through thoughtfully designed and practical products that celebrate various American cities and states.
Image Credit: Starbucks
Trend Themes
1. Localized Souvenirs - Unique city-themed drinkware and accessories appeal to travelers seeking memorable and practical souvenirs.
2. Multi-functional Drinkware - The inclusion of tumblers for both hot and cold beverages highlights the demand for versatile, everyday items.
3. Eco-friendly Collections - Reusable tote bags and durable drinkware offer sustainable choices for environmentally-conscious consumers.
Industry Implications
1. Travel Retail - Travelers often look for distinctive and practical mementos reflecting their experiences and destinations.
2. Sustainable Products - Eco-friendly merchandise appeals to a growing market of consumers prioritizing sustainability.
3. Personalized Gifts - Customized or city-specific items offer a personal touch, enhancing the attractiveness of gift options.
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