Starbucks Protein Drink with Coffee Comes in Three Flavors
Michael Hemsworth — June 7, 2024 — Lifestyle
References: starbucks & talkingretail
Starbucks Protein Drink with Coffee is the brand's latest addition to its ready-to-drink (RTD) range in the UK that's crafted with the protein coffee (proffee) refreshment and convenience in mind. The drink is crafted with the Starbucks Arabica Coffee that's infused with 20-grams of protein in every bottle to give it a satisfying nutritional profile for consumers to enjoy. The product comes in three flavors including Caffe Latte, Caramel Hazelnut and Chocolate Mocha, which each come in 330ml bottles priced at £2.75 each.
Head of Beverages at Arla Adam Hacking spoke on the Starbucks Protein Drink with Coffee saying, "We are passionate about finding new ways to provide our consumers with beverages that support their active lifestyles. Our new venture into the protein drinks space brings the delicious Starbucks taste to a high-protein beverage and does just that. We know Starbucks’ consumers are some of protein’s biggest fans – in fact, they buy it 6.1 times per year more frequently than average protein buyers. Now they can enjoy it with the same great taste as our chilled coffee."
Head of Beverages at Arla Adam Hacking spoke on the Starbucks Protein Drink with Coffee saying, "We are passionate about finding new ways to provide our consumers with beverages that support their active lifestyles. Our new venture into the protein drinks space brings the delicious Starbucks taste to a high-protein beverage and does just that. We know Starbucks’ consumers are some of protein’s biggest fans – in fact, they buy it 6.1 times per year more frequently than average protein buyers. Now they can enjoy it with the same great taste as our chilled coffee."
Trend Themes
1. High-protein Beverages - Drinks with added protein cater to health-conscious consumers seeking convenient nutrition.
2. Convenience-driven Health Products - RTD protein coffees offer busy individuals an easy way to combine caffeine and protein intake.
3. Flavor-infused Functional Drinks - Enhanced taste profiles in functional drinks elevate consumer experience while providing nutritional benefits.
Industry Implications
1. Beverage Industry - The incorporation of protein in traditional beverages like coffee opens new consumer segments for innovation.
2. Health & Wellness Industry - The intersection of convenience and nutrition in RTD products highlights opportunities for health-oriented brands.
3. Retail Food & Drink - Flavored protein-infused drinks cater to a growing market of consumers seeking quick and tasty health solutions.
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