This Chart Explores Mobile Social Consumer Trends
Jonathon Brown — November 27, 2012 — Tech
References: visual.ly
In today’s world, companies must adapt to the mobile social consumer, who is using tablets and smartphones to get information and become familiar with brands immediately and conveniently. One of the most interesting parts of this infographic is the list of five most mobile-connected restaurant, food and hospitality brands. Redbull leads the way in this category followed by Starbucks, Whole Foods, McDonalds and Chipotle.
The leading demographics in mobile social consumer use and activity with restaurants are women aged 18-34 followed by men of the same age. After that, males 35-49 followed by women of the same age. This means younger women are interacting with restaurants more than younger men, but once over 34, men take over. Most of these interactions are restaurant searches, restaurant review searches and restaurant menus.
The leading demographics in mobile social consumer use and activity with restaurants are women aged 18-34 followed by men of the same age. After that, males 35-49 followed by women of the same age. This means younger women are interacting with restaurants more than younger men, but once over 34, men take over. Most of these interactions are restaurant searches, restaurant review searches and restaurant menus.
Trend Themes
1. Mobile Social Consumer - Businesses need to adapt to the mobile social consumer trend and come up with innovative ways to engage with them effectively.
2. Mobile-connected Brands - The success of mobile-connected brands such as Redbull, Starbucks, Whole Foods, McDonalds, and Chipotle highlights the importance of having a mobile-first strategy.
3. Gender-based Demographics - Understanding gender-based demographics is crucial for restaurants to develop targeted marketing strategies and enhance customer engagement.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry needs to adopt a mobile-first approach to attract and engage with the mobile social consumer.
2. Social Media Industry - Social media platforms can leverage the mobile-first trend and cater to the needs of their mobile social users more effectively.
3. Digital Marketing Industry - The digital marketing industry needs to come up with innovative mobile-first marketing strategies to help businesses cater to the mobile social consumer effectively.
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