The 'Restaurant Social Media Top 10' Chart is Eye-Opening
Shiori Mine — August 30, 2012 — Art & Design
Discover which brands have developed a strong online influence with the insightful 'Restaurant Social Media Top 10' chart. While fast-food and restaurant industries are an in-store experience, the need for digital marketing is becoming increasingly important.
The king of all coffee chains Starbucks proves why it remains on top of a highly saturated market. Considering they rank number one on Facebook, Twitter, Google+ and Pinterest -- coming in second only on YouTube and Klout -- the brand demonstrates it has a serious social media strategy. Its ability to generate buzz and empower its loyal followers is what makes Starbucks so infectious and enduring. Brands like Burger King also prove creativity is key with engaging today's consumers, using viral YouTube marketing to promote its products.
Are you curious to know how your favorite chain ranks in the world of social media? Take a browse through the Restaurant Social Media Top 10 infographic to see where your chain measures up.
The king of all coffee chains Starbucks proves why it remains on top of a highly saturated market. Considering they rank number one on Facebook, Twitter, Google+ and Pinterest -- coming in second only on YouTube and Klout -- the brand demonstrates it has a serious social media strategy. Its ability to generate buzz and empower its loyal followers is what makes Starbucks so infectious and enduring. Brands like Burger King also prove creativity is key with engaging today's consumers, using viral YouTube marketing to promote its products.
Are you curious to know how your favorite chain ranks in the world of social media? Take a browse through the Restaurant Social Media Top 10 infographic to see where your chain measures up.
Trend Themes
1. Digital Marketing - The increasing importance of digital marketing in the fast food and restaurant industries presents disruptive innovation opportunities for brands to tap into new and innovative ways of engaging with customers.
2. Social Media Strategy - The success of Starbucks in maintaining a strong social media presence across multiple platforms highlights the potential for brands to develop effective social media strategies to build a loyal and engaged customer base.
3. Viral Youtube Marketing - The example of Burger King using viral YouTube marketing to promote its products showcases the disruptive innovation opportunities for brands to leverage the power of online video platforms in reaching and connecting with their target audience.
Industry Implications
1. Fast Food Industry - The fast food industry can explore disruptive innovation opportunities by embracing digital marketing strategies and leveraging social media platforms to enhance customer engagement and loyalty.
2. Restaurant Industry - Restaurants can take advantage of disruptive innovation opportunities by developing effective social media strategies to strengthen their online presence and attract a wider customer base.
3. Youtube Marketing Industry - The YouTube marketing industry offers disruptive innovation opportunities for brands to create viral content that can significantly impact consumer perception, engagement, and sales.
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