The Starbucks Cup Magic App Brings Your Holiday Mocha to Life
Felicia Moursalien — November 12, 2011 — Marketing
This holiday season, get rosy about the Starbucks Cup Magic App that brings your cup of sanity sustaining liquids to life. Developed for the iPhone and Android, this app will be launched in the U.S. next Tuesday, and in Canada, only the iPhone version will be available.
By pointing your phone at the holiday red cups and 15 other items in the store like bags of coffee, you may find several animated characters around your red cup that you can even interact with. Although Starbucks has dappled with this augmented reality app before, this holiday they are supporting the push in a big way.
The idea is to "delight and surprise" customers, says Alexandrea Wheeler, the vp-global digital marketing for Starbucks. If your fingers aren't burning to download the Starbucks Cup Magic App, know that they've incentivized it too with chances to win a mysterious prize. Delightful.
By pointing your phone at the holiday red cups and 15 other items in the store like bags of coffee, you may find several animated characters around your red cup that you can even interact with. Although Starbucks has dappled with this augmented reality app before, this holiday they are supporting the push in a big way.
The idea is to "delight and surprise" customers, says Alexandrea Wheeler, the vp-global digital marketing for Starbucks. If your fingers aren't burning to download the Starbucks Cup Magic App, know that they've incentivized it too with chances to win a mysterious prize. Delightful.
Trend Themes
1. Animated Coffee Apps - Augmented reality coffee apps are turning mundane coffee cups into interactive experiences.
2. Mobile Augmented Reality Marketing - Brands are leveraging mobile augmented reality to engage customers in-store.
3. Gamification of Retail - By integrating games and rewards, retailers are enhancing the shopping experience.
Industry Implications
1. Coffee - Coffee companies like Starbucks are leading the way in creating augmented reality experiences for their customers.
2. Mobile App Development - With the increasing use of mobile phones and augmented reality technology, the demand for mobile app developers skilled in AR is on the rise.
3. Marketing - Mobile augmented reality technology is transforming traditional marketing strategies and creating innovative opportunities for brands to engage with customers in novel ways.
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