Starbucks Premium Mixes Matcha Latte with Reusable Cup is Low-Cost
Michael Hemsworth — September 26, 2024 — Marketing
References: starbucks.co.jp & soranews24
The Starbucks Premium Mixes Matcha Latte with Reusable Cup has been created by the brand with Nestlé as a product kit perfect for tourists to pick up for themselves or as a gift to give to loved ones. The cafe kit comes with several sachets of matcha latte mix perfect for creating an easy cup of tea without having to head to a coffee shop. The kit also comes with a reusable cup that's covered with imagery of Japan to make it a great keepsake that's also exclusive to the product pack.
The Starbucks Premium Mixes Matcha Latte with Reusable Cup isn't being offered for purchase at Starbucks, but instead is headed to souvenir shops and convenience stores for tourists to purchase for 1,760 yen.
The Starbucks Premium Mixes Matcha Latte with Reusable Cup isn't being offered for purchase at Starbucks, but instead is headed to souvenir shops and convenience stores for tourists to purchase for 1,760 yen.
Trend Themes
1. Tourist-souvenir Kits - Integration of easily consumable products with cultural imagery turns everyday items into memorable souvenirs.
2. Reusable Travel Mugs - Combining sustainability with regional design promotes environmentally friendly practices while offering unique keepsakes.
3. Convenience Store Specialty Packs - Turning convenience stores into destinations for exclusive, tourist-focused kits enhances their appeal and foot traffic.
Industry Implications
1. Tourism - The rise of culturally themed travel products incentivizes tourists to engage more deeply with local heritage.
2. Food and Beverage Packaging - Innovative packaging that combines sustainability and cultural branding attracts environmentally conscious consumers.
3. Retail - Specialized retail items tailored for tourist markets drive sales and differentiate offerings in a competitive space.
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