Starbucks 'Let's Merry' Ad is Full of Christmas Cheer
Katherinev123 — December 23, 2011 — Special
References: merry.starbucks & brandingmagazine
Recently, I wrote about the Starbucks Let's Merry site, a dedicated holiday site from the coffee chain that provides customers with gift ideas, information about its latest offerings, Starbucks-branded e-cards and more, and now the company has released a holiday commercial as part of this holiday campaign.
This Starbucks Let's Merry commercial is cute and spirited, featuring animated coffee cups singing 'Jingle Bells' as they are placed on a Starbucks counter to be picked up. A woman with a Starbucks drink continues the song after leaving the coffee shop and a man passes by, whistling the tune.
Full of joy and spirit, the Starbucks Let's Merry ad is one to watch, especially if you like traditional holiday commercials.
This Starbucks Let's Merry commercial is cute and spirited, featuring animated coffee cups singing 'Jingle Bells' as they are placed on a Starbucks counter to be picked up. A woman with a Starbucks drink continues the song after leaving the coffee shop and a man passes by, whistling the tune.
Full of joy and spirit, the Starbucks Let's Merry ad is one to watch, especially if you like traditional holiday commercials.
Trend Themes
1. Animated Commercial Campaigns - Companies can take a cue from Starbucks by creating animated commercial campaigns to promote their products and services during the holiday season.
2. Personalized Gift Recommendations - In line with the Starbucks Let's Merry site, businesses can leverage technology to provide personalized gift recommendations to their customers during the festive season.
3. Branded E-cards - As seen on Starbucks Let's Merry site, offering branded e-cards can help businesses spread holiday cheer and promote their brand at the same time.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the festive cheer by offering seasonal menu items, launching limited-time beverages and creating Christmas-themed packaging like Starbucks is doing.
2. Retail - Retailers can create holiday-themed storefronts, offer unique gift wrapping and packaging options, and launch limited-time products to entice holiday shoppers.
3. E-commerce - E-commerce businesses can create dedicated holiday-themed landing pages, offer free shipping or discounts, and provide personalized gift recommendations to customers during the festive season.
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