The Starbucks Digital Network Enhances Customer Service
Summer Luu — October 20, 2010 — Marketing
References: edition.cnn
The Starbucks Digital Network has debuted their exclusive content network to further enhance the customer's in-store experience.
Customers who use the free Wi-Fi at more than 6,800 U.S. Starbucks locations will be greeted with the Starbucks Digital Network. As a channel where consumers will be plugged into a variety of reading sections like news, entertainment and business, this Starbucks Digital Network will keep readers engaged and going back to the famous coffee house for more access.
Customers who use the free Wi-Fi at more than 6,800 U.S. Starbucks locations will be greeted with the Starbucks Digital Network. As a channel where consumers will be plugged into a variety of reading sections like news, entertainment and business, this Starbucks Digital Network will keep readers engaged and going back to the famous coffee house for more access.
Trend Themes
1. Digitally Enhanced Customer Experience - The Starbucks Digital Network demonstrates the rising trend of digitally enhancing customer experiences in retail spaces.
2. In-store Digital Content Networks - The launch of Starbucks Digital Network highlights the trend of creating in-store digital content networks for customers to engage with while at a physical location.
3. Personalized In-store Engagement - Through the Starbucks Digital Network, personalized and tailored content can be delivered to customers, showcasing the trend of personalized in-store engagements.
Industry Implications
1. Coffee Shop - The Starbucks Digital Network introduces opportunities for coffee shops to leverage digital platforms to enhance customer experiences and engagement.
2. Retail - The rise of in-store digital content networks, like the Starbucks Digital Network, presents disruption opportunities for retailers to create immersive customer experiences.
3. Digital Media - The emergence of in-store digital content networks, such as the Starbucks Digital Network, opens up new possibilities for digital media companies to partner with retailers in delivering engaging content to customers.
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