The Starbucks Verismo Gets You Your Fix at Home
Michael Hemsworth — November 9, 2012 — Lifestyle
References: starbucksstore
Coffee-lovers can now enjoy their fave hot beverages at home with the Starbucks Verismo machine. Prior to the revolutionary coffee maker, Starbucks fanatics were bound to getting their favorite caffeine fix from one of the retail locations. The Verismo uses coffee-filled pods similar to other at-home machines. The exclusive difference? Starbucks Verismo pods are filled with the company's finest grounds that are advertised as being on par with in-store, barista-made beverages.
The Verismo price points are set at $199, which makes it a reasonable alternative to other major machines on the market. Pods run at around $1.60 each so you can enjoy your faves at a fraction of the cost. One of the best features? Novice baristas don't have to fret about not knowing the ins on coffee creation; everything is automatic for perfection every time.
The Verismo price points are set at $199, which makes it a reasonable alternative to other major machines on the market. Pods run at around $1.60 each so you can enjoy your faves at a fraction of the cost. One of the best features? Novice baristas don't have to fret about not knowing the ins on coffee creation; everything is automatic for perfection every time.
Trend Themes
1. At-home Beverage Machines - Opportunity for disruptive innovation to create affordable, high-quality beverage machines for consumers to enjoy barista-quality drinks at home.
2. Coffee Pod Solutions - Opportunity for disruptive innovation in developing coffee-filled pods that can deliver premium taste and quality similar to in-store, barista-made beverages.
3. Automated Barista Technology - Opportunity for disruptive innovation in developing automated technology that can replicate the skills and expertise of a barista, providing consistent and perfect coffee every time.
Industry Implications
1. Home Appliance - Opportunity for disruptive innovation in the home appliance industry by creating advanced and affordable beverage makers for consumers to enjoy barista-quality drinks at home.
2. Coffee Retail - Opportunity for disruptive innovation in the coffee retail industry by developing coffee-filled pods that can match the premium taste and quality of in-store, barista-made beverages.
3. Hospitality and Food Service - Opportunity for disruptive innovation in the hospitality and food service industry by incorporating automated barista technology to ensure consistent and perfect coffee for customers.
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