Starbucks Refreshers Offers a Boost of Natural Energy
Katherinev123 — July 11, 2012 — Lifestyle
References: starbucks & brandchannel
Starbucks Refreshers is the coffee giant's newest line of iced coffee drinks, all of which are made with green coffee extract, something that Starbucks claims will give consumers a jolt of natural energy.
The new line of Starbucks Refreshers comprises three different types: handcrafted, ready-to-drink and VIA. The handcrafted version is made to order by a Starbucks barista and includes the flavors Very Berry Hibiscus and Cool Lime. The ready-to-drink beverages are lightly carbonated drinks available in Orange Melon and Raspberry Pomegranate flavors, while the VIA Refreshers mimic Starbucks' original VIA coffees and are packages of instant drinks you can mix with water (cold, not hot). The VIA Refreshers come in Cool Lime and Very Berry Hibiscus.
To promote the Starbucks Refreshers, the coffee chain is also giving away a free tall-sized drink at participating locations this Friday, July 13, between 12 p.m. and 3 p.m.
Cliff Burrows, the president of Starbucks Americas, stated, "The introduction of Starbucks Refreshers™ beverage platform, featuring green coffee extract, is an innovative extension of the coffee market and is the perfect solution for customers looking for a boost of natural energy and thirst-quenching, delicious refreshment.”
The new line of Starbucks Refreshers comprises three different types: handcrafted, ready-to-drink and VIA. The handcrafted version is made to order by a Starbucks barista and includes the flavors Very Berry Hibiscus and Cool Lime. The ready-to-drink beverages are lightly carbonated drinks available in Orange Melon and Raspberry Pomegranate flavors, while the VIA Refreshers mimic Starbucks' original VIA coffees and are packages of instant drinks you can mix with water (cold, not hot). The VIA Refreshers come in Cool Lime and Very Berry Hibiscus.
To promote the Starbucks Refreshers, the coffee chain is also giving away a free tall-sized drink at participating locations this Friday, July 13, between 12 p.m. and 3 p.m.
Cliff Burrows, the president of Starbucks Americas, stated, "The introduction of Starbucks Refreshers™ beverage platform, featuring green coffee extract, is an innovative extension of the coffee market and is the perfect solution for customers looking for a boost of natural energy and thirst-quenching, delicious refreshment.”
Trend Themes
1. Green Coffee Extract - Opportunity to explore the use of green coffee extract in various food and beverage products for natural energy enhancement.
2. Ready-to-drink Beverages - Potential for developing and marketing lightly carbonated ready-to-drink beverages with fruit flavors as a refreshing alternative to traditional coffee.
3. Instant Drinks - Opportunity for creating convenient and on-the-go instant coffee drinks using fruit flavors and green coffee extract.
Industry Implications
1. Coffee Industry - Disruptive innovation opportunity to expand the coffee market by introducing fruit-flavored coffee drinks with natural energy boosts.
2. Beverage Industry - Potential for creating a new market segment of fruit-flavored, lightly carbonated drinks with natural energy benefits.
3. Food Industry - Opportunity to incorporate green coffee extract into various food products, providing natural energy enhancement and unique flavors.
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