Lavazza and Jannik Sinner Joined Forces to Celebrate Wimbledon
Michael Hemsworth — July 9, 2024 — Marketing
References: lavazza & scottishgrocer
Lavazza and Jannik Sinner have announced a new advertising campaign that's launching to coincide with Wimbledon as a way to celebrate the event and sport. The campaign is centered around the tagline 'More than a cup' and features Sinner himself as the star of a commercial, which sees the athlete taking time to enjoy a Lavazza espresso only to get lost in the experience and running behind schedule. The campaign will include the video alongside out of home advertisements, full wrapped taxis in London and more.
A spokesperson for the brand commented on the Lavazza and Jannik Sinner campaign saying, "Lavazza has been an official partner of Wimbledon since 2011 and the ‘More than a Cup’ campaign is part of an omni-channel strategy to activate the partnership across touchpoints in-venue, including the legendary Wimbledon Queue, as well as outside at the Lavazza London flagship store. A full digital and social plan compliment the plan through dedicated content, exclusive promos, giveaways and lead generation competitions.”
A spokesperson for the brand commented on the Lavazza and Jannik Sinner campaign saying, "Lavazza has been an official partner of Wimbledon since 2011 and the ‘More than a Cup’ campaign is part of an omni-channel strategy to activate the partnership across touchpoints in-venue, including the legendary Wimbledon Queue, as well as outside at the Lavazza London flagship store. A full digital and social plan compliment the plan through dedicated content, exclusive promos, giveaways and lead generation competitions.”
Trend Themes
1. Sports-centric Marketing Campaigns - Brands leveraging major sports events to deepen consumer engagement through memorable and immersive campaigns.
2. Athlete Brand Partnerships - Leveraging the popularity of athletes to enhance brand visibility and create authentic connections with target audiences.
3. Omni-channel Advertising Strategies - Employing multi-faceted advertising approaches that span digital, social, and physical touchpoints for maximum reach and impact.
Industry Implications
1. Beverage Industry - Coffee brands aligning with high-profile sports events to showcase product quality and elevate brand prestige.
2. Sports Marketing - Developing campaigns that highlight the synergistic relationship between athletes and brands to capture audience attention.
3. Digital Advertising - Innovating with comprehensive digital strategies that include social media content, exclusive promotions, and interactive engagements.
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