These New Arctic Coffee Products Respond to Consumer Demand
Michael Hemsworth — April 13, 2024 — Lifestyle
References: arcticicedcoffee & foodbev
These new Arctic Coffee products are being added to the brand's lineup of offerings to provide consumers with a variety of options that are targeted towards their specific preferences.
The new products include the one-liter Arctic Coffee Mocha to support multi-serve experiences from home alongside the Arctic Coffee Hi-Protein Caramel Latte that responds to protein coffee trends. The ready-to-drink coffee products are ideal for the rising number of consumers in UK who are feeling the pinch at the coffee shop and in search of a way to cut costs without sacrificing on quality.
Head of Marketing and Insight at Crediton Dairy Abigail Kelly commented on the new Arctic Coffee products saying, "Coffee shops have always led the way when it comes to decadent and daring coffee flavours and at a time when consumers need a good reason to part with income, innovation is key to keeping brands relevant. We wanted to bring similar great tasting and different options to the supermarket shelves to better meet the needs of shoppers.”
The new products include the one-liter Arctic Coffee Mocha to support multi-serve experiences from home alongside the Arctic Coffee Hi-Protein Caramel Latte that responds to protein coffee trends. The ready-to-drink coffee products are ideal for the rising number of consumers in UK who are feeling the pinch at the coffee shop and in search of a way to cut costs without sacrificing on quality.
Head of Marketing and Insight at Crediton Dairy Abigail Kelly commented on the new Arctic Coffee products saying, "Coffee shops have always led the way when it comes to decadent and daring coffee flavours and at a time when consumers need a good reason to part with income, innovation is key to keeping brands relevant. We wanted to bring similar great tasting and different options to the supermarket shelves to better meet the needs of shoppers.”
Trend Themes
1. Personalized Coffee Products - In response to consumer demand, brands are offering a variety of coffee options tailored to specific preferences.
2. Hi-protein Coffee Varieties - Brands are capitalizing on protein coffee trends by introducing high-protein coffee beverages to the market.
3. Cost-conscious Coffee Solutions - Ready-to-drink coffee products are addressing the needs of budget-conscious consumers looking to save on coffee shop expenses without compromising quality.
Industry Implications
1. Beverage Industry - The beverage industry is being shaped by the introduction of innovative cold coffee products that cater to evolving consumer preferences.
2. Food Retail Industry - Food retailers have the opportunity to capitalize on the demand for convenient and unique coffee products to attract cost-conscious consumers.
3. Marketing and Insight Industry - The marketing and insight sector can leverage the trend of personalized coffee products to enhance brand relevance and meet the changing needs of shoppers.
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