The Vitality Menu at Peet's Coffee Appeals to Gen Z's Love of "Proffee"
Laura McQuarrie — January 8, 2025 — Lifestyle
References: peets & prnewswire
At the start of a fresh calendar year, millions of people recommit to their health and wellness goals, and Peet's Coffee launched a new Vitality Menu abundant with beverages to support their resolutions.
For health-conscious individuals who resolved to add more protein to their diets, Peet's Coffee unveiled a series of protein-packed lattes prepared with Bob's Red Mill Whey Protein Powder. These medium-sized beverages boast 20 grams of protein (or more) and deliver the smooth texture and full-flavor experiences people crave. What's more, options like the Vanilla Latte, Golden Latte or Matcha Latte are available hot or iced. "With Gen Z giving rise to trends like protein coffee or 'proffee,' our Vitality Menu is a game-changing way to fuel the new year," said Kristina Roach, Senior Director of Brand Marketing at Peet's Coffee.
For health-conscious individuals who resolved to add more protein to their diets, Peet's Coffee unveiled a series of protein-packed lattes prepared with Bob's Red Mill Whey Protein Powder. These medium-sized beverages boast 20 grams of protein (or more) and deliver the smooth texture and full-flavor experiences people crave. What's more, options like the Vanilla Latte, Golden Latte or Matcha Latte are available hot or iced. "With Gen Z giving rise to trends like protein coffee or 'proffee,' our Vitality Menu is a game-changing way to fuel the new year," said Kristina Roach, Senior Director of Brand Marketing at Peet's Coffee.
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