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Boyd’s Coffee is Expanding Its Retail Model to Include D2C
Boyd’s Coffee has a rich 125-year background in the coffee sector and recently, the brand made the move to offer direct-to-consumer coffee "in an effort to increase customer engagement and expand outreach beyond its traditional B2B markets." This signals the growing convenience and interest in direct-to-consumer products.
Boyd’s Coffee's portfolio includes a wide range of coffee options — from classic light, medium, and dark roast to single-origin offerings, and flavored coffees. The direct-to-consumer coffee will also include the brand's Compostable Single Pod Coffee and its ground bean retail bags.
Boyd's Coffee is manufactured and distributed through Farmer Bros. Co. According to Farmer Brothers Vice President of Coffee, Matthew Swenson: "The Boyd’s Coffee brand will offer both a nostalgic connection to our origins in Portland, Oregon and a 100 percent Arabica coffee made for our ambitious customers looking for a no-nonsense coffee experience.”
Image Credit: Boyd’s Coffee
Boyd’s Coffee's portfolio includes a wide range of coffee options — from classic light, medium, and dark roast to single-origin offerings, and flavored coffees. The direct-to-consumer coffee will also include the brand's Compostable Single Pod Coffee and its ground bean retail bags.
Boyd's Coffee is manufactured and distributed through Farmer Bros. Co. According to Farmer Brothers Vice President of Coffee, Matthew Swenson: "The Boyd’s Coffee brand will offer both a nostalgic connection to our origins in Portland, Oregon and a 100 percent Arabica coffee made for our ambitious customers looking for a no-nonsense coffee experience.”
Image Credit: Boyd’s Coffee
Trend Themes
1. Direct-to-consumer Shift - There is a notable increase in brands pursuing direct-to-consumer models to enhance customer interaction and broaden their reach beyond traditional business boundaries.
2. Sustainable Coffee Packaging - Compostable coffee pods represent a growing trend in environmentally friendly packaging solutions within the beverage industry.
3. Nostalgic Branding - Leveraging historical and regional brand stories is becoming a powerful trend for engaging customers seeking authenticity and tradition.
Industry Implications
1. E-commerce in Beverage - The expansion of online sales channels represents a significant innovation opportunity within the beverage industry, enabling brands to personalize customer experiences.
2. Sustainable Packaging - There is a burgeoning industry focus on developing eco-friendly packaging alternatives to meet consumer demands for sustainability.
3. Coffee Manufacturing and Distribution - Enhanced focus on regional and artisanal coffee production offers a platform for growth within manufacturing and distribution sectors.
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