Starbucks Japan Has Just Release a Miniature Collection to Go
Katherine Pendrill — October 27, 2024 — Marketing
References: soranews24
Starbucks Japan is extending its Rewards lineup to go beyond drinks and snacks to include the clever new Miniature Collection To Go.
This month Starbucks Rewards members in Japan will have the option to exchange their stars for a collection of miniature Starbucks products that look just as realistic as the real thing. The new Miniature Collection To Go is modeled on a classic To Go order and features a realistic-looking Matcha Cream Frappuccino, Chocolate Chunk Scone, and American Waffle. The set even comes with tiny Starbucks accessories like tiny paper bags for the baked goods and little napkins printed with the Starbucks logo. In fact, the brand was so dedicated to making the miniatures look real that you can even remove and attach the lid of the tiny Frappuccino and insert the straw yourself.
This month Starbucks Rewards members in Japan will have the option to exchange their stars for a collection of miniature Starbucks products that look just as realistic as the real thing. The new Miniature Collection To Go is modeled on a classic To Go order and features a realistic-looking Matcha Cream Frappuccino, Chocolate Chunk Scone, and American Waffle. The set even comes with tiny Starbucks accessories like tiny paper bags for the baked goods and little napkins printed with the Starbucks logo. In fact, the brand was so dedicated to making the miniatures look real that you can even remove and attach the lid of the tiny Frappuccino and insert the straw yourself.
Trend Themes
1. Miniature Product Collectibles - These highly detailed miniature replicas engage fans and collectors, transforming everyday items into sought-after merchandise.
2. Loyalty Program Innovations - Brands are elevating customer loyalty programs by offering unique and tangible rewards that go beyond traditional points systems.
3. Realistic Replica Merchandise - The creation of lifelike miniature replicas allows consumers to experience and collect iconic products in a new, engaging format.
Industry Implications
1. Consumer Goods - The trend towards realistic miniature collectibles opens new avenues for product line expansion and brand engagement in the consumer goods sector.
2. Retail - Retailers can leverage miniaturized product collections to drive customer interest and loyalty through exclusive, collectible merchandise.
3. Toys and Hobbies - Highly detailed miniatures cater to the collectibles market, offering new and unique options for hobbyists and enthusiasts.
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