Fashion Label Coach Opened a Restaurant and Coffee Shop in Jakarta
Colin Smith — November 11, 2024 — Business
The Coach Restaurant in Jakarta offers a unique dining experience inspired by New York City's culinary scene. Located within the Grand Indonesia West Mall, the restaurant features a sophisticated interior design that includes bistro-style leather booths, circular hubcap walks inspired by taxi cabs, and a true-to-size NYC taxicab installation embedded in the ceiling. The menu showcases iconic New York steakhouse fare, such as strip steak, lamb chops, shrimp cocktail, wedge salad, and a classic martini. The restaurant aims to provide an immersive experience that combines Coach's heritage with the vibrant energy of New York City.
Adjacent to the Coach Restaurant, the Coach Coffee Shop offers a more casual and relaxed atmosphere. Inspired by the city that never sleeps, the coffee shop features a playful twist on a classic New York corner store. The space is adorned with New York cityscape wallpaper and industrial design elements, creating a welcoming environment for coffee enthusiasts and shoppers alike. The menu includes traditional New York-style pizzas, soft serve, and a variety of specialty beverages, making it a perfect spot for a quick bite or a refreshing drink. Both the restaurant and coffee shop are designed to provide a seamless blend of luxury fashion and culinary delights, enhancing the overall shopping and dining experience in Jakarta.
Image Credit: Coach Jakarta
Adjacent to the Coach Restaurant, the Coach Coffee Shop offers a more casual and relaxed atmosphere. Inspired by the city that never sleeps, the coffee shop features a playful twist on a classic New York corner store. The space is adorned with New York cityscape wallpaper and industrial design elements, creating a welcoming environment for coffee enthusiasts and shoppers alike. The menu includes traditional New York-style pizzas, soft serve, and a variety of specialty beverages, making it a perfect spot for a quick bite or a refreshing drink. Both the restaurant and coffee shop are designed to provide a seamless blend of luxury fashion and culinary delights, enhancing the overall shopping and dining experience in Jakarta.
Image Credit: Coach Jakarta
Trend Themes
1. Nyc-inspired Dining - Replicating the iconic atmosphere and cuisine of New York, restaurants can capture global urban culture, providing a unique dining experience away from the original location.
2. Fashion-branded Eateries - Integrating brand heritage into culinary ventures offers fashion labels a new avenue to enhance customer engagement and brand loyalty.
3. Immersive Dining - Transforming dining environments with detailed theming and interactive decor creates a memorable and engaging experience for customers.
Industry Implications
1. Hospitality - Hotels and restaurants can introduce themed experiences that resonate with global city vibes to attract tourists and locals.
2. Fashion - Fashion brands venturing into the food and beverage sector can create multi-sensory brand experiences, merging retail with lifestyle elements.
3. Retail - Retailers incorporating themed cafes and eateries within their stores can drive foot traffic and enhance the overall shopping experience.
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