Free Cup of Starbucks Coffee
Sandra Winn — November 3, 2008 — Lifestyle
References: youtube
How’s about a free cup of Starbucks coffee to go along with your free Krispy Creme donuts, just for voting? After all, where there is a Starbucks, there is surely a Krispy Creme donut shop lurking nearby—at least there is in my city. However, if you happen to live in "where the heck is that?" America, you may feel a bit of anti-smallburg voting discrimination going on, like our own Going Like Sixty, who vents about this very issue in his most recent blog. Feel free to pop in and share your frustrations.
Do the Starbucks and Krispy Creme Donut companies truly believe that we American’s are so lax in voting that lagniappe voting incentives will drive us to the polls? And, in return, our special pittance for doing so being badonkadonk butt laden donuts or heart-jolting caffeinated coffee? Yes, apparently they do.
If a free cup of Starbucks java for voting doesn’t get you to the polls, for a few, their commercial just might. Dramatic piano music and messages of hope are sure to tug on the voting heartstrings of those in the sappy "I cry when the AT&T Christmas commercials air" department.
I appreciate Starbucks offering free coffee to voters, the same with the freebie Krispy Creme Donut voting offer. Both are nice gestures, but neither effort will entice people to the polls if they really do not feel like waiting for hours to cast their ballot, or if they think America is beyond help no matter who wins the presidency.
However, those who voted "just because," may really appreciate a nice, free cup of java from Starbucks on their way home from the election office.
Do the Starbucks and Krispy Creme Donut companies truly believe that we American’s are so lax in voting that lagniappe voting incentives will drive us to the polls? And, in return, our special pittance for doing so being badonkadonk butt laden donuts or heart-jolting caffeinated coffee? Yes, apparently they do.
If a free cup of Starbucks java for voting doesn’t get you to the polls, for a few, their commercial just might. Dramatic piano music and messages of hope are sure to tug on the voting heartstrings of those in the sappy "I cry when the AT&T Christmas commercials air" department.
I appreciate Starbucks offering free coffee to voters, the same with the freebie Krispy Creme Donut voting offer. Both are nice gestures, but neither effort will entice people to the polls if they really do not feel like waiting for hours to cast their ballot, or if they think America is beyond help no matter who wins the presidency.
However, those who voted "just because," may really appreciate a nice, free cup of java from Starbucks on their way home from the election office.
Trend Themes
1. Incentivized Voting - Incentives for voting such as freebies from popular brands like Starbucks and Krispy Kreme are trending this election season.
2. Brand Marketing in Election Season - Brands like Starbucks and Krispy Kreme are disrupting traditional marketing by offering incentives for voters.
3. Consumer Influence in Elections - Consumers are proving their influence in political elections by drawing the attention of well-known brands.
Industry Implications
1. Food and Beverage - The food and beverage industry can disrupt traditional methods of marketing by offering incentives for political elections.
2. Advertising - The advertising industry can adapt to the trend of incentivized voting by offering political campaigns a new way to motivate voters.
3. Politics and Government - Political campaigns must adapt to the trend of incentivized voting by partnering with popular brands to encourage citizens to vote.
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