The top July 2016 interactive ideas include various sources of inspiration for brands trying to successfully engage consumers. From playful kiosks for making GIFs located inside airport terminals to towering snack cake sculptures to honor dad on Father's Day, there are plenty of winning examples that show how brands are using interactive experiences, whether physical or digital, to create meaningful and memorable moments.
Throughout Toronto's 2016 Taco Fest, taco kit brand Old el Paso hosted an immersive lounge that featured a mechanical bull in the form of a hard shell taco. The fun experience is very Instagram-friendly, and is sure to have made a splash online following the event. Following their turn on the mechanical taco, attendees were invited to taste a sample of Old el Paso's new soft Tortilla Bowls.
Top 60 Interactive Ideas in July
From Airport GIF Stations to Edible Snack Cake Installations:
Rebecca Byers — Jul 30, 2016 — Marketing
60
Custom Greeting Art Installations
Accessories Brand Kipling Helped Consumers Show Love to Friends
59
Marketing Street Performances
This Stunt Was Used to Engage Consumers One-on-One and Digitally
58
Modular Architecture Exhibits
RAW SHIFT Shows How Buildings Evolve by Adapting to Crowds
57
Sensorial Snack Brand Events
Propercorn and Bombas & Parr Have Launched the 'Institute of Flavor'
56
Experiential Beach Events
The Interactive 'Facebook Beach' Was Set Up at Cannes
55
Promotional Escape Rooms
This Escape Room Challenge Highlights a New Norwegian Airlines Route
54
Superhero-Themed Attractions
Shanghai Disney's 'Marvel Universe' Caters to Superhero Fans
53
Dog Bowl Pools
Fetch's Big Dog Bowl Reminds Pet Owners of the Importance of Hydration
52
Charitable Promotion Pranks
Matt Damon Raised Money for Safe Water and Sanitation Efforts
51
Political Tattoo Parlors
This Pop-Up Parlor Helps People Share Their Stance on Brexit in the UK
50
VR Bus Shelter Spas
This Public Bus Stop Uses Virtual Reality to Come to Life as a Swimming Pool
49
Kiss-Sending Campaigns
Shiseido's 'Rouge-Rouge Kiss Me' Showcases 16 Lipstick Shades
48
Gamified Finance Apps
'Pocket Change USA' Teaches Financial Literacy with Interactive Challenges
47
Fast Food Home Delivery
McDonald's is Now Offering McDelivery in New Zealand
46
Edible Snack Cake Installations
McVitie's Launched a Jaffa Cakes Tower for Father's Day 2016
45
Euro Cup Pop-Up Lounges
'The Base' by adidas Canada is a Euro 2016 Viewing Lounge in Toronto
44
Social Film Festivals
This Short Film Competition is Being Hosted by TIFF and Instagram
43
Matching Lipstick Apps
This Free App Works Like Tinder to Pair You with Urban Decay Lipsticks
42
Social Media Candy Campaigns
Cadbury Launched a Creative Snapchat Campaign for Its TimeOut Bar
41
Wellness-Themed Hotel Experiences
This Hotel Event Involved an Interactive Wellness Experience
40
Beauty Branded Tea Parties
Benefit Cosmetics Created an Activation Around a British Tradition
39
VR Pride Parades
Google's 'Pride for Everyone' Captures Pride Celebrations in 360 Degrees
38
Building Block Charcter Displays
The Shanghai LEGO Store Features Displays Made Out of LEGO Bricks
37
Digital Dome Installations
teamLab's Immersive Installation is Set in an Ethereal Enviroment
36
Airport GIF Stations
Easyjet and Stansted Airport Set Up a Real-Time Departure Board at a Subway
35
Hispanic Oral Hygiene Campaigns
Colgate's Oral Health Month Campaign Targets Hispanic Families
34
Virtual Racing Simulators
Audi's Interactive Virtual Reality Takes Fans to the Indy Circuit
33
Rewarding Bar Beacons
Heineken Gives On-the-Spot Rewards to Heineken Live App Users
32
Charitable Virtual Gardens
Cancer Research UK Celebrates Its Supporters with a VR Flower Garden
31
Ghoulish Social Media Filters
The Ghostbusters Film is Using a Snapchat Filter to Get Tickets Sold
30
Rewarding Rapper Sodas
You Can Receive Prizes by Posting Pictures of These Unique Sprite Soda Cans
29
Tea-Sampling Tours
The New Clipper Teas Campaign Involves Giving Out Free Samples Across the UK
28
AI Travel Agents
'Hello Hipmunk' is a Smart Assistant Powered by Artificial Intelligence
27
Movie Merchandise Pop-Ups
Mtime's Warcraft Pop-Ups Gave Fans a Chance to Buy Exclusive Merchandise
26
Social Shopping Concierges
Operator on Facebook Uses Both Human and AI Expertise for Finding Items
25
Deceptive Salad Bar Pop-Ups
McDonald's Created 'The Salad Society' to Promote Its Healthy Options
24
Coffee Brand Film Clubs
Roof Top Film Club is Hosting Movie Nights for Nespresso Club Members
23
Custom Iced Tea Sneakers
Brisk Iced Tea is Marketing a New Pineapple Flavor with a Shoe Giveaway
22
Financial Messenger Bots
The Amex Bot on Facebook Provides Info on Transactions and Purchases
21
Beauty Advisor Bots
Modiface's Bot Suggests Makeup and Gives Virtual Try-Ons Within Messenger
20
Mobile Loyalty Program Platforms
CARDFREE Creates Mobile Rewards Programs for Large Merchants
19
Olympic Video Game Giveaways
Nintendo is Celebrating the Olympics with a New Game for Wii U
18
Tea-Serving Taxis
Tokyo Taxi Operator Nihon Kotsu is Giving Out Samples of Suntory Tea
17
Phone-Charging Meal Boxes
KFC India Released a Limited Edition Box That Can Power Up Phones
16
eSports Gaming Laundromats
Samsung's 'LANdry' Cleaning Laundromat Appeals to Teens
15
Virtual Home Viewers
PropertyGuru Gives Prospective Buyers House Tours in VR
14
Digitized Retail Directories
Moscow's Central Children's Store Boasts Connected Product Displays
13
Weather Chat Bots
The 'Hi Poncho' Facebook Messenger Bot Reveals Forecasts in Conversation
12
Celebratory Theme Park Promotions
Six Flags is Offering Discount Admissions for 7-Eleven Day 2016
11
Mechanical Taco Rides
Toronto's 'Taco Fest' Features a Rideable 'Taco Bull' by Old El Paso
10
Morphing Candy Billboards
This Ad for Snickers Candy Bars Surprises with Facial Recognition Tech
9
Beneficial Airline Loyalty Programs
The Emirates Skywards Plan Helps Members Earn Rewards Faster
8
Fan-Powered Restaurant Openings
KFC's #ViteUnKFC Helped Fans Accelerate Construction
7
Ghoulish Ride Shares
Lyft Promoted Ghostbusters by Offering Rides in the Iconic Ecto-1 Car
6
Incentivized VR Apps
Moosejaw Offers Rewards for Playing Its Virtual Reality Games
5
Celebratory Frozen Drink Flavors
Slush Puppie Tango Ice Blast Will Be Celebrated at Cinemas
4
Sports Trivia Bots
Australia's NRL Sporting League Has a 'SOO' Trivia Bot on Facebook
3
Outrageous 8-Bit Games
Old Spice's 'Youland' is a Quirky Facebook Video Game
2
Footwear-Specific Smoothie Giveaways
This Promotion Celebrates National Flip Flop Day
1
Department Store Fitness Studios
The YUNG CLUB is a Pop-Up Gym Located Inside Selfridges
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Experimental Film Motels
The Mountain Dew Borderlands Motel Brings the Video Game to Life
Multisensory French Fry Pop-Ups
The McCain Happy Frydays Café Shares an Over-the-Top Menu
Gourmet Burgers-Inspired Slime Kits
Trill Burgers Collaborates with Sloomoo Institute
Emotive EV Charging Stations
The Conceptual Kvitter EV Charger Has an Interactive AI Interface
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Traveling Luxury Retail Events
The Bal Harbour Shops Access Pop-Up Tour is a Unique Concept
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Unique TV Series Pop-Ups
Lillet x Emily in Paris Presents the Café de Lillet Experience in NYC
Stress-Relieving Snack Booths
I Scream for Yasso Rewards People for Releasing Frustration
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Digital Debit Card Campaigns
Interac Introduces 'The Lost Wallet Board' Installation in Toronto
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
Unconventional RTD Cocktails
Barcelona's Las Jelly's is Creating a New Drinking Experience
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Spicy Co-Branded Mints
Tic Tac and Del Taco Dropped a Spicy Mint Idea on April 1st
Desert Oasis Domes
PATRÓN 360° Invites Canadians Into a Fusion of Tech & Artistry
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
AR Restaurant Packaging
White Castle Launches a New Augmented Borderland Experience
Pink-Themed Summer Pop-Ups
The LANEIGE Bounce Around the City Pop-Up Launches in Five U.S. Cities
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Convenient Store-Themed Pop-Ups
Lee Kum Kee Showcased its Ingredients with Retro Flare
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Immersive Tomato Dining
A Tomato Dining Sensory Experience
Experiential Chocolate Events
Ghirardelli's Sampling Experience in Toronto Offers Indulgent Treats
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Food-Inspired Interactive Booths
The Nourishing a Better Planet Sustainability Program Debuted
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Taco-Themed Dorm Makeovers
Taco Bell's Tacommodation Initiative Restyled a Student Flat
Artist Edition Tequila Boxes
Tequila Don Julio is Declaring A Summer of Mexicana with Music & More
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
Gamer-Targeted QSR Meals
The Jack in the Box Red Bull Gamer Box is Packed with Food
Industrial Design Exhibits
Design Burger Hosted a 'Design Dialogues Exhibit' in London
Cowboy-Themed Dairy Pop-Ups
MilkUP will Host a County Fair Pop-Up in Toronto
Vibrant Inclusive Playground Exhibitions
Wade and Leta Presents the Falling Into Place Exhibition
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Jazz Club Dining Pop-Ups
The Pollo Lounge by Chain Shared an Evening of Elevated Bites & Music
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Dessert-Inspired Candy Experiences
HI-CHEW Unveils Dessert Mix With A New York Pop-Up Event
AI-Generated QSR Items
McDonald's India Asks Fans to Create its Signature Collection with AI
Retro QSR Menus
The Taco Bell Decades Menu Revisits Favorites from Past Decades
Soda-Inspired Food Crawls
The Jarritos Food Crawl is a Collaboration With Canadian Restaurants
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Jelly Tint Arcade Pop-Ups
MILK MAKEUP will Offer an Experiential Claw Machine Event in NYC
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Soccer-Themed Fragrance Pop-Ups
Hugo Boss Presents an Immersive Activation in Brazil and Argentina
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Celebratory Convenience Market Menus
7-Eleven, Inc. Launches an Array of New Food Items and Deals
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Interactive Fantasy Universe Attractions
VIBRANT Debuts DUNGEONS & DRAGONS: The Immersive Quest
Intimate Dining Experiences
Tequila Don Julio X Soul Sessions Dinner Series Comes to Los Angeles
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Avocado Gelato Snacks
Avocados from Mexico and Paciugo Teamed Up to Make "Gelachos"
Sensory Dining Experiences
'Make it Mutti' Spotlights Tomato Tales, Tech & Taste
Egg-Centric Metaverse Games
American Egg Board Launched a Tower of Eggs Pop-Up on Roblox
Pop-Up Plant-Based Food Stalls
This Impossible Foods Foodservice Concept is at XMarket in Chicago
Expansive Tex-Mex QSR Menus
These New Taco Bell Menu Items are Arriving for 2024
Chain Restaurant Food Festivals
Chain is the Worlds First Gourmet Chain Food Festival
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Streaming Service Installations
Hulu Returns to Comic-Con San Diego with its Animayhem Activation
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
Chocolate Spread Hot Air Balloons
Nutella Hosts an Immersive Hot Air Balloon Experience in Canada
Branded Tasting Windows
Tostitos® Joins Chef Susur Lee to Debut the Tostitos® Tasting Window
Early Retirement Communities
The Cantinas by Taco Bell Invites Young Adults to Live Like Retirees
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Hyperrealistic Food Art Exhibitions
Japan House London Presents Looks Delicious! Installation
Interactive Tennis Activations
Fresh Del Monte Engaged Healthy Eating Fans at the 2024 Miami Open
Anime-Collaborative QSR Menus
McDonald's Japan Joins Kiki's Delivery Service on New Burgers
Street Food-Inspired Meal Kits
The Old El Paso Street Vibes Range is Rolling Out in the UK
Digital City-Inspired Art Works
New Digital Art is on Display in Grand Central Station
Budget-Friendly Restaurant Campaigns
Chuck E. Cheese 'Summer of Fun' Focuses on Accessibility
Caribbean Cultural Celebrations
Carnival Oasis 2024 Transforms Toronto into a Caribbean Haven
Hispanic Heritage-Inspired Recipes
Jarritos® Marks Hispanic Heritage Month with a Special Event
Mexican Heritage Installations
Tequila Don Julio Launches Global Día de Muertos Celebrations
LATAM Airport Retailer Sweepstakes
Avolta Hosted a Series of Raffles and Prize Contests Last Year
Taco Discovery Boxes
Taco Bell is Sharing a Craveable Offer Exclusively on Taco Tuesdays
Burger-Inspired Back-To-School Campaigns
Trill Burgers & LRG Clothing Debut a Line of Activations
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Multi-Sensory Hispanic Pop-Ups
House of Heritage Immerses Visitors in the Flavor of Herdez Salsa
Fan Fantasy Experiences
Cheez-It is Making Wild Dreams Come True at the 2024 Cheez-It Citrus Bowl
Cinnamon-Dusted Taco Shells
Old El Paso and Cinnamon Toast Crunch Debut the Dessert Taco Shells
Patriotic Popsicle-Inspired Cocktails
Fuzzy’s Taco Shop Just Added the Bomb-a-’Rita for July 4th
Active Family Restaurant Experiences
The Chuck E. Cheese Adventure Zone Concept is Engaging
Cinco de Mayo Nacho Platters
Old Chicago Pizza's Cinco Beer Tour Features New Nachos Grande
Interactive Frozen Dessert Trucks
Kona Ice to Offer a Tropical-Themed Shaved Ice Truck in L.A.
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Outdoor Toronto Film Festivals
The Lavazza IncluCity Film Festival is Back from June to July
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Gift-Wrapping Cheese Pop-Ups
The Babybelves Holiday Village Provides Festive Snack Breaks
Immersive Soccer Player Experiences
The Messi Experience Lets Visitors Interact Through AI
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Toronto Culture Festivals
Big on Bloor Festival is Back for Its 17th Year
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Immersive Keyboard-Focused Events
Logitech's Pop Icon Keys Event Merges Technology and Expression
Luchador-Inspired Tortilla Chips
El Nacho Tortilla Chips Have Bold Branding and Color
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
Taco-Based Reward Promotions
Taco John’s Marked National Taco Day This Year
Tequila-Sponsored Gallery Events
LALO Tequila Sponsored the VIP experience at MoMA
Limited-Edition Pizza Offerings
&Pizza Unveils Two New Pies Alongside the Return of a Fan Favorite
Revived Decade-Themed QSR Menus
This New Taco Bell Menu Has Five Nostalgic Offerings
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Interactive Football Game Venues
TOCA Social Delivers a Blend of Sports, Entertainment, and Dining
Interactive Typo Art Installations
Pasha Radetzki Creates the Love-Ego=LOV in New York
Seasonal Street Food-Inspired Menus
Taco Cabana Street Food Fest Features Ample Food and Drink
Milestone Birthday Cake Shakes
Del Taco is Celebrating Turning 60 with a New Birthday Cake Shake
Luxe Culinary Experiences
W Toronto's Limited-Time Tasting Menu Boasts a Blend of Flavors
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Unique Artisanal Treats
The Gopuff x GlacierPoint Collaboration will Bring Back the Choco Taco
Inflatable Entertainment Complex Expansions
The Bubble Has Opened Its Second Location in the GTA
Game Day-Inspired Shots
Game On Shots Bottle the Fun of Stadium Snacks & Tailgating
Alcohol-Friendly Burger Spots
Shake Shack Union Station Offers Burgers, Cocktails, and Art
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Playful Food-Themed Games
Taco Vs Burrito Offers a Fun and Lighthearted Card Game
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Luxurious Wine Pop-Ups
Kim Crawford will Host a Golden Wine Lounge at The Well Toronto
Pop-Up Taco Restaurants
El Segundo Continually Surprises & Delights with Daily Main Dish Specials
Light Garden Installations
Imaginarium360 is an Immersive Walkthrough Garden Event
Textural Travel Chocolate Products
The Ritter Sport Summer Selection Tower Has Five Bars
Immersive Balloon Experiences
The Balloon Story Pop-Up Event is Whimsical and Imaginative
Elevated Boardwalk Fare
Snackville Brings Reimagined Culinary Concepts to Santa Monica Pier
Cracker-Themed Tex-Mex Meals
Taco Bell and Cheez-It Partnered on Two New Menu Items