PATRÓN 360° Invites Canadians Into a Fusion of Tech & Artistry
Laura McQuarrie — June 12, 2024 — Marketing
For one weekend only in Toronto and Montreal, Canadians are invited to transport themselves to the heart of Mexico by stepping into PATRÓN 360°.
The 88' x 88' dome brings a luxurious desert oasis experience to Canada, promising a one-of-a-kind experience and the ultimate summer party with DJ sets from Kiinjo and premium PATRÓN cocktails. The immersive experience unfolds with projection mapping technology and guests will find themselves surrounded by agave fields, spectacular sunsets and more to awaken and delight the senses.
With a ticket for the events in July, event-goers will gain access to the PATRÓN 360° experience and one PATRÓN Ranch Water welcome cocktail to kick-start their unforgettable evening with the premium tequila brand.
The 88' x 88' dome brings a luxurious desert oasis experience to Canada, promising a one-of-a-kind experience and the ultimate summer party with DJ sets from Kiinjo and premium PATRÓN cocktails. The immersive experience unfolds with projection mapping technology and guests will find themselves surrounded by agave fields, spectacular sunsets and more to awaken and delight the senses.
With a ticket for the events in July, event-goers will gain access to the PATRÓN 360° experience and one PATRÓN Ranch Water welcome cocktail to kick-start their unforgettable evening with the premium tequila brand.
Trend Themes
1. Immersive Brand Experiences - Projection mapping technology creates engaging, memorable brand interactions in pop-up event spaces.
2. Luxurious Themed Events - High-end, themed environments elevate customer perceptions and create exclusive, sought-after experiences.
3. Multisensory Marketing - Incorporating sensory elements like visuals and taste heightens the overall impact of marketing campaigns.
Industry Implications
1. Event Planning - Innovative event spaces and immersive technology offer new ways to captivate and entertain attendees.
2. Alcohol and Spirits - Premium spirit brands can differentiate themselves through bespoke, immersive consumer experiences.
3. Tech-enhanced Tourism - Utilizing advanced projection techniques to simulate exotic locales enriches urban tourism experiences.
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