The YUNG CLUB is a Pop-Up Gym Located Inside Selfridges
Katherine Pendrill — June 16, 2016 — Marketing
To promote Selfridges' new wellness section, the iconic department store created a pop-up fitness studio called the YUNG CLUB. Instead of simply using traditional displays to promote the idea of a healthy lifestyle, the pop-up allowed consumers to actually participate in different exercises.
The YUNG CLUB was created as part of Selfridges' new wellness destination called 'The Body Studio.' The pop-up gym was an immersive, multi-sensory environment that transformed simple exercises into a form of entertainment for shoppers. Using planetary projections, futuristic lights and lively DJ sets, the fitness studio hosted hybrid yoga classes. The idea behind the pop-up studio was to combine fashion, fitness and wellbeing in a way that fits the lifestyle of modern-day consumers.
By giving consumers a chance to engage in healthy activities, Selfridges' temporary gym created a more memorable shopping experience for consumers.
The YUNG CLUB was created as part of Selfridges' new wellness destination called 'The Body Studio.' The pop-up gym was an immersive, multi-sensory environment that transformed simple exercises into a form of entertainment for shoppers. Using planetary projections, futuristic lights and lively DJ sets, the fitness studio hosted hybrid yoga classes. The idea behind the pop-up studio was to combine fashion, fitness and wellbeing in a way that fits the lifestyle of modern-day consumers.
By giving consumers a chance to engage in healthy activities, Selfridges' temporary gym created a more memorable shopping experience for consumers.
Trend Themes
1. Pop-up Fitness Studios - Creating immersive, multi-sensory environments for temporary fitness studios that combine entertainment and exercise.
2. Fashion-fitness-wellbeing - Combining fashion, fitness, and wellbeing to create a unique, memorable experience for consumers.
3. Hybrid Yoga Classes - Incorporating projections, futuristic lights, and lively music to transform simple exercises into an entertaining multimedia experience.
Industry Implications
1. Department Stores - Department stores can attract consumers and become more relevant by creating temporary fitness studios that combine shopping with fitness experiences.
2. Fashion Retail - Fashion retailers can differentiate their brand by incorporating wellness experiences into their physical stores.
3. Fitness - Fitness companies can create multimedia experiences that make exercise more entertaining and appealing to modern-day consumers.
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