McDonald's is Now Offering McDelivery in New Zealand
Katherine Pendrill — June 28, 2016 — Marketing
References: stuff.co.nz & eater
McDonald's recently announced that it will be expanding its McDelivery service to include New Zealand. While the chain has been offering home delivery in Australia for several years, now the Aussies' Kiwi counterparts will be able to enjoy the same service.
While details about how McDelivery will operate in New Zealand are still somewhat scarce, it is likely to use a similar model as that employed in Australia. This means that customers will likely have to set up an online account to place their delivery order. This will include a favorites function so that certain dishes can be bookmarked for future deliveries.
McDonald's new delivery service will have to compete alongside existing platforms in New Zealand such as Menulog, which allows consumers to order gourmet burgers online and have them delivered directly to their door.
While details about how McDelivery will operate in New Zealand are still somewhat scarce, it is likely to use a similar model as that employed in Australia. This means that customers will likely have to set up an online account to place their delivery order. This will include a favorites function so that certain dishes can be bookmarked for future deliveries.
McDonald's new delivery service will have to compete alongside existing platforms in New Zealand such as Menulog, which allows consumers to order gourmet burgers online and have them delivered directly to their door.
Trend Themes
1. Fast Food Delivery - Expanding fast food delivery services to new regions like New Zealand presents an opportunity for disruptive innovation in the fast food industry.
2. Online Ordering - The need for customers to set up online accounts and utilize favorite functions for future deliveries presents an opportunity for disruptive innovation in the online ordering industry.
3. Competitive Delivery Platforms - Competing with existing delivery platforms like Menulog in New Zealand presents an opportunity for disruptive innovation in the food delivery industry.
Industry Implications
1. Fast Food - McDelivery's expansion into New Zealand presents a disruptive innovation opportunity in the fast food industry.
2. Online Food Ordering - McDelivery's online ordering system in New Zealand presents a disruptive innovation opportunity in the online ordering industry.
3. Food Delivery - McDelivery's competition with existing platforms like Menulog in New Zealand presents a disruptive innovation opportunity in the food delivery industry.
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