Australia's NRL Sporting League Has a 'SOO' Trivia Bot on Facebook
Laura McQuarrie — June 22, 2016 — Tech
References: messenger & digitalbuzzblog
'SOO' is an all-new sports trivia bot from Australia's NRL sporting league. This Facebook Messenger bot is designed to pit NRL fans against the State of Origin Trivia Bot and all the while, keep the trivia matches entertaining with witty banter in between questions. This means that fans will be treated to much more personality than most comparable computerized trivia hosts are able to provide from straight question-and-answer sessions.
In this chat-based format, the autonomous bot is able to show images to enhance the trivia experience.
The NRL is one of the premier sporting leagues when it comes to creating engaging content. In the past, the league has introduced a range of interactive content in the form of Facebook apps, mobile platforms and other experiences to engage its audience of dedicated fans.
In this chat-based format, the autonomous bot is able to show images to enhance the trivia experience.
The NRL is one of the premier sporting leagues when it comes to creating engaging content. In the past, the league has introduced a range of interactive content in the form of Facebook apps, mobile platforms and other experiences to engage its audience of dedicated fans.
Trend Themes
1. Sports Trivia Bots - The rise of trivia bots in sports leagues on social media platforms presents an opportunity for businesses to create engaging and interactive content to enhance customer experience.
2. Chat-based Autonomous Bots - The use of autonomous bots in chat-based formats presents an opportunity for businesses to provide entertainment and personalized customer engagement.
3. Interactive Content Creation - The trend of interactive content creation in sports leagues provides an opportunity for businesses to engage dedicated and passionate audiences through innovative means.
Industry Implications
1. Sports Entertainment - The sports entertainment industry can utilize trivia bots to provide a unique and dynamic experience for their customers.
2. Social Media Marketing - The rise of chat-based autonomous bots creates disruptive innovation opportunities for businesses to enhance their social media marketing strategies.
3. Mobile Application Development - Interactive content creation in sports leagues translates to a new era of mobile application development where businesses can leverage technology to produce engaging and immersive experiences for customers.
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