KFC India Released a Limited Edition Box That Can Power Up Phones
Riley von Niessen — June 22, 2016 — Marketing
References: youtube & designtaxi
The limited edition five in one meal box promoted by KFC India works to charge the mobile devices of their consumers as they eat.
The boxes were created in collaboration with Blink Digital, a digital agency that focuses on designing brand experiences that are out of the ordinary. A short commercial promotes 'Watt A Box,' following a young girl who is trying to get a friend's dating advice when her phone suddenly dies. She's essentially saved by her crispy chicken meal box that comes with a USB cable and a charging port.
Once she's enjoyed her food, her phone is charged and she is able to go back to her conversation. The campaign creates better brand awareness for consumers through the novelty product and prompts them to participate in buying and sharing the limited edition boxes at select KFC India locations.
The boxes were created in collaboration with Blink Digital, a digital agency that focuses on designing brand experiences that are out of the ordinary. A short commercial promotes 'Watt A Box,' following a young girl who is trying to get a friend's dating advice when her phone suddenly dies. She's essentially saved by her crispy chicken meal box that comes with a USB cable and a charging port.
Once she's enjoyed her food, her phone is charged and she is able to go back to her conversation. The campaign creates better brand awareness for consumers through the novelty product and prompts them to participate in buying and sharing the limited edition boxes at select KFC India locations.
Trend Themes
1. Wireless Charging Boxes - KFC India's phone-charging meal boxes demonstrate the growing trend of integrating wireless charging technology into everyday products, providing convenient charging solutions on the go.
2. Branded Experiences - The collaboration between KFC India and Blink Digital highlights the trend of brands creating unique and memorable experiences for consumers, enhancing brand awareness and loyalty.
3. Novelty Products - The release of KFC India's limited edition meal boxes with built-in phone chargers showcases the trend of offering novelty products that captivate consumers and drive sales.
Industry Implications
1. Fast Food - The fast food industry can leverage wireless charging technology to enhance the dining experience and attract customers by offering convenient phone-charging solutions.
2. Digital Marketing - Brands that focus on designing and promoting unique brand experiences, like Blink Digital, have opportunities to disrupt the digital marketing industry by creating engaging and memorable campaigns.
3. Consumer Electronics - The integration of wireless charging capabilities into everyday products, such as meal boxes, presents disruptive innovation opportunities in the consumer electronics industry by providing seamless charging experiences.
3.6
Score
Popularity
Activity
Freshness
