This Pop-Up Parlor Helps People Share Their Stance on Brexit in the UK
Laura McQuarrie — June 22, 2016 — Marketing
References: prexamples
Ahead of the EU Referendum, Saatchi London launched a pop-up tattoo parlor in order to encourage the public to think about the permanence of their vote on Brexit in the UK.
Getting inked at 'Brexit Tattoos' is free and this is supported by a shop motto that reminds: "It’s your choice but it’s permanent." As well as this being a phrase that's the focal point of many of the tattoos offered at this pop-up, other dynamic designs include words and messages like "Forever," "Bye Bye Britain" and "The Future is Unclear," which are depicted alongside evil-looking political characters and imagery. Whether or not anyone actually decides to get tattooed at Brexit Tattoos, it succeeds as an awareness-raising stunt.
This is one of many Brexit campaigns that uses an unconventional means to garner youth support of continuing British membership in the EU.
Getting inked at 'Brexit Tattoos' is free and this is supported by a shop motto that reminds: "It’s your choice but it’s permanent." As well as this being a phrase that's the focal point of many of the tattoos offered at this pop-up, other dynamic designs include words and messages like "Forever," "Bye Bye Britain" and "The Future is Unclear," which are depicted alongside evil-looking political characters and imagery. Whether or not anyone actually decides to get tattooed at Brexit Tattoos, it succeeds as an awareness-raising stunt.
This is one of many Brexit campaigns that uses an unconventional means to garner youth support of continuing British membership in the EU.
Trend Themes
1. Political Tattoos - Efforts to persuade people on social and political issues through tattoos.
2. Pop-up Campaigns - Creating short-term experiences to generate awareness and engagement on political issues.
3. Unconventional Political Messaging - Using non-traditional methods of communication and marketing to target younger and diverse demographics.
Industry Implications
1. Tattoo - The tattoo industry could offer targeted tattoos with specific messages related to social and political issues.
2. Marketing and Advertising - Marketing and advertising agencies can provide their clients innovative and unconventional ways to target diverse demographics with political messaging.
3. Political Campaigns - Political campaigns could use pop-up campaigns, tattoo parlors, and other unconventional methods to reach underrepresented and diverse demographics.
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